Absolute Traffic Trend
Absolute traffic trend shows the monthly total traffic of 74,752 sites that joined Ahrefs Web Analytics by June 2025, tracking the same fixed cohort each month to show overall traffic changes over time.
Absolute Traffic by Channel
All Traffic Sources Comparison
Comprehensive comparison of all traffic sources showing traffic share and growth trends
Latest month's absolute traffic volumes and month-over-month percentage point changes for all tracked sources.
Traffic Channels
Traditional Search Engines
Google
Bing
Yahoo!
Yandex
DuckDuckGo
AI Assistants
ChatGPT
Meta AI
Perplexity
Gemini
Claude
Traffic Share by Category
Aggregated view of traffic sources grouped into major categories: Traditional Search, AI Search, and channel types
Traffic distribution across major categories over time.
Traffic Share by Source
All traffic sources displayed on the same percentage scale for direct comparison
Traffic share percentages on the same scale
Month-over-Month Growth Comparison
% change in visitors sent by each source: (This month − Last month) / Last month. Indicates how fast traffic is growing or declining.
% change in visitors sent by each source: (This month − Last month) / Last month. Indicates how fast traffic is growing or declining.
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
| Period |
Google
Goo
|
ChatGPT
Cha
|
Bing
Bin
|
DuckDuckGo
Duc
|
Claude
Cla
|
Perplexity
Per
|
Gemini
Gem
|
Yahoo
Yah
|
Yandex
Yan
|
Naver
Nav
|
Baidu
Bai
|
Brave
Bra
|
Ecosia
Eco
|
AOL
AOL
|
Cốc Cốc
C�
|
Meta AI
Met
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mar 2026 → Apr 2026 | 9.8% | 12.5% | 8.3% | 9.0% | 4.6% | 11.4% | 0.4% | 9.4% | 2.9% | 8.0% | 3.3% | 3.1% | 11.3% | 23.1% | 10.3% | 29.0% |
| Feb 2026 → Mar 2026 | 7.7% | 0.4% | 6.3% | 4.4% | 154.7% | 1.2% | 21.9% | 4.9% | 7.3% | 28.8% | 17.7% | 10.7% | 5.7% | 90.2% | 31.6% | 14.5% |
| Jan 2026 → Feb 2026 | 10.3% | 14.3% | 9.1% | 25.1% | 43.0% | 16.4% | 1.7% | 11.6% | 9.3% | 12.6% | 24.7% | 13.0% | 5.0% | 14.4% | 15.0% | 27.4% |
| Dec 2025 → Jan 2026 | 0.8% | 9.8% | 6.1% | 7.0% | 21.0% | 13.4% | 53.9% | 2.3% | 2.1% | 0.5% | 7.7% | 1.2% | 13.3% | 15.7% | 4.8% | 24.7% |
| Nov 2025 → Dec 2025 | 3.1% | 11.1% | 3.0% | 14.7% | 17.3% | 18.1% | 32.3% | 1.9% | 12.1% | 11.3% | 5.7% | 1.1% | 2.2% | 33.5% | 2.7% | 0.3% |
| Oct 2025 → Nov 2025 | 5.8% | 0.1% | 7.3% | 3.5% | 2.8% | 4.8% | 0.2% | 5.7% | 15.2% | 0.9% | 3.8% | 1.2% | 2.4% | 14.6% | 8.9% | 2.2% |
| Sep 2025 → Oct 2025 | 2.3% | 5.5% | 2.0% | 4.6% | 2.3% | 4.1% | 0.7% | 0.2% | 8.0% | 4.0% | 6.2% | 8.7% | 4.9% | 35.1% | 5.5% | 11.8% |
| Aug 2025 → Sep 2025 | 3.8% | 12.1% | 2.6% | 0.9% | 8.5% | 25.2% | 35.5% | — | 2.4% | 12.0% | 3.9% | 0.9% | 2.8% | 14.2% | 14.9% | 1.3% |
| Jul 2025 → Aug 2025 | 4.6% | 5.7% | 2.6% | 2.6% | 10.1% | 8.1% | 13.1% | 1.1% | 0.4% | 3.2% | 5.8% | 2.4% | 2.8% | 16.0% | 9.5% | 14.9% |
| Jun 2025 → Jul 2025 | 1.5% | 5.4% | 3.2% | 6.3% | 5.6% | 5.1% | 1.3% | 4.4% | 2.3% | 8.9% | 3.4% | 7.8% | 4.3% | 14.3% | 15.6% | 21.9% |
| May 2025 → Jun 2025 | 6.8% | 1.6% | 4.2% | 4.6% | 108.7% | 8.9% | 2.6% | 5.3% | 23.2% | 8.1% | 19.3% | 8.8% | 4.9% | 4.8% | 16.3% | 21.8% |
| Average | 2.8% | 0.2% | 1.3% | 0.6% | 27.7% | 3.6% | 11.7% | 1.9% | 4.5% | 0.2% | 2.3% | 0.7% | 0.7% | 9.3% | 4.2% | 1.8% |
Month-over-Month Regional Growth Trends
Displays month-over-month growth rates for each traffic source by geographic region
Key Insights from the Data
Important observations and trends extracted from the traffic data analysis
April pulls back broadly with declines across nearly every source
April reverses March's recovery with declines across the board: Google (-9.8%), Bing (-8.3%), and DuckDuckGo (-9.0%) all slide. ChatGPT dips -12.5% and Perplexity -11.4%, while Gemini stays nearly flat at -0.4% — the most resilient performer of the month.
Content-rich industries dominate referral traffic
News, Entertainment, and Finance sectors show the highest search referral volumes.
Traditional search engines slip back in April
April shows Google down -9.8%, Bing -8.3%, and DuckDuckGo -9.0%. The simultaneous decline echoes February's pattern, but Google's share itself dropped 2.56 points — the cohort's largest single-month share contraction.
AI search holds 0.19% combined traffic share
ChatGPT leads AI-powered search with 0.19% share, followed by Perplexity at 0.00%. AI's combined share barely moves through April's broad pullback, suggesting AI users stay loyal even as overall traffic contracts.
Google slips to 28.1% traffic share
Google holds 28.1% share with -9.8% visitor decline in April. The single-month drop from 30.68% (March) to 28.1% is the cohort's steepest share contraction, accelerating the gradual erosion from 35.11% in June 2025.
Gemini stays flat at -0.4% while AI peers slide
Gemini (-0.4%) and Copilot (0.0%) are the only AI platforms that hold ground in April. ChatGPT dips -12.5%, Claude -4.6%, and Perplexity -11.4% — declines that align with the broad market pullback rather than platform-specific weakness.
Strategic Marketing Implications:
April 2026 brings a second broad pullback — visitors down across nearly every source, including Google's largest single-month share drop. Key strategic priorities for marketers:
- • Don't Mistake Pullback for Pivot: April's -9.8% Google decline and broad slide across AI platforms mirror February's pattern. Plan for periodic contractions rather than treating them as inflection points
- • Google's Share Drop Is the Real Story: Google fell from 30.68% to 28.1% in a single month — the cohort's biggest share move. The gradual erosion from 35.11% in June 2025 has accelerated; expand beyond Google for resilience
- • AI Platforms Hold Their Ground: Combined AI share at 0.19% barely moves across 0 sites despite ChatGPT (-12.5%) and Perplexity (-11.4%) declines. Keep optimizing for ChatGPT, Claude, and Gemini through the dip
- • Watch Gemini's Resilience: Gemini's near-flat -0.4% result while peers shed double digits is the month's signal. Google's Gemini integration may be insulating it from broader AI volatility — prioritize alongside ChatGPT
April 2026 confirms the search landscape's new volatility: Google's share drops are widening, AI platforms collectively hold steady around 0.19%, and broad pullbacks are now an established pattern. Diversify, don't react.