Absolute Traffic Trend
Absolute traffic trend shows the monthly total traffic of 74,752 sites that joined Ahrefs Web Analytics by June 2025, tracking the same fixed cohort each month to show overall traffic changes over time.
All Traffic Sources Comparison
Comprehensive comparison of all traffic sources showing traffic share and growth trends
Latest month's absolute traffic volumes and month-over-month percentage point changes for all tracked sources.
Traffic Channels
Traditional Search Engines
Google
Bing
Yahoo!
Yandex
DuckDuckGo
AI Assistants
ChatGPT
Meta AI
Claude
Perplexity
Gemini
Traffic Share by Category
Aggregated view of traffic sources grouped into major categories: Traditional Search, AI Search, and channel types
Traffic distribution across major categories over time.
Traffic Mix by Site Volume
Sites bucketed by total monthly visitors. For each band we average the per-site channel mix (Organic / Direct / Paid / AI / Other) so each bar still sums to 100%.
How the channel mix shifts as sites grow from a few hundred to millions of monthly visitors.
Site count per band
Traffic Share by Source
All traffic sources displayed on the same percentage scale for direct comparison
Traffic share percentages on the same scale
Month-over-Month Growth Comparison
% change in visitors sent by each source: (This month − Last month) / Last month. Indicates how fast traffic is growing or declining.
% change in visitors sent by each source: (This month − Last month) / Last month. Indicates how fast traffic is growing or declining.
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
| Period |
Google
Goo
|
ChatGPT
Cha
|
Bing
Bin
|
DuckDuckGo
Duc
|
Claude
Cla
|
Perplexity
Per
|
Gemini
Gem
|
Yahoo
Yah
|
Yandex
Yan
|
Naver
Nav
|
Baidu
Bai
|
Brave
Bra
|
Ecosia
Eco
|
AOL
AOL
|
Cốc Cốc
Cốc
|
Meta AI
Met
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| May 2026 → Jun 2026 | 4.0% | 12.7% | 1.8% | 2.1% | — | 31.4% | 9.9% | 5.9% | 6.4% | 4.4% | 5.6% | 0.1% | 1.3% | 32.9% | 12.9% | 32.7% |
| Apr 2026 → May 2026 | 5.7% | 59.4% | 5.0% | 4.2% | 0.9% | 18.0% | 20.7% | 2.3% | 7.4% | 13.9% | 6.1% | 11.6% | 2.2% | 28.4% | 1.2% | 0.5% |
| Mar 2026 → Apr 2026 | 9.3% | 12.0% | 7.8% | 8.4% | 4.2% | 11.0% | 0.1% | 8.9% | 2.4% | 7.6% | 2.8% | 3.6% | 10.8% | 22.8% | 9.9% | 28.5% |
| Feb 2026 → Mar 2026 | 7.7% | 0.4% | 6.4% | 4.5% | 154.8% | 1.2% | 21.9% | 4.9% | 7.4% | 28.9% | 17.7% | 10.7% | 5.7% | 90.2% | 31.6% | 14.5% |
| Jan 2026 → Feb 2026 | 10.3% | 14.3% | 9.1% | 25.1% | 43.0% | 16.4% | 1.7% | 11.6% | 9.3% | 12.6% | 24.7% | 13.0% | 5.0% | 14.4% | 15.0% | 27.4% |
| Dec 2025 → Jan 2026 | 0.8% | 9.8% | 6.1% | 7.0% | 21.0% | 13.4% | 53.9% | 2.3% | 2.1% | 0.5% | 7.7% | 1.2% | 13.3% | 15.7% | 4.8% | 24.7% |
| Nov 2025 → Dec 2025 | 3.1% | 11.1% | 3.0% | 14.7% | 17.3% | 18.1% | 32.3% | 1.9% | 12.1% | 11.3% | 5.7% | 1.1% | 2.2% | 33.5% | 2.7% | 0.3% |
| Oct 2025 → Nov 2025 | 5.8% | 0.1% | 7.3% | 3.5% | 2.8% | 4.8% | 0.2% | 5.7% | 15.2% | 0.9% | 3.8% | 1.2% | 2.4% | 14.6% | 8.9% | 2.2% |
| Sep 2025 → Oct 2025 | 2.3% | 5.5% | 2.0% | 4.6% | 2.3% | 4.1% | 0.7% | 0.2% | 8.0% | 4.0% | 6.2% | 8.7% | 4.9% | 35.1% | 5.5% | 11.8% |
| Aug 2025 → Sep 2025 | 3.8% | 12.1% | 2.6% | 0.9% | 8.5% | 25.2% | 35.5% | — | 2.4% | 12.0% | 3.9% | 0.9% | 2.8% | 14.2% | 14.9% | 1.3% |
| Jul 2025 → Aug 2025 | 4.6% | 5.7% | 2.6% | 2.6% | 10.1% | 8.1% | 13.1% | 1.1% | 0.4% | 3.2% | 5.8% | 2.4% | 2.8% | 16.0% | 9.5% | 14.9% |
| Jun 2025 → Jul 2025 | 1.5% | 5.4% | 3.2% | 6.3% | 5.6% | 5.1% | 1.3% | 4.4% | 2.3% | 8.9% | 3.4% | 7.8% | 4.3% | 14.3% | 15.6% | 21.9% |
| May 2025 → Jun 2025 | 6.8% | 1.6% | 4.2% | 4.6% | 108.7% | 8.9% | 2.6% | 5.3% | 23.2% | 8.1% | 19.3% | 8.8% | 4.9% | 4.8% | 16.3% | 21.8% |
| Average | 3.0% | 3.8% | 1.6% | 0.0% | 23.4% | 6.8% | 7.6% | 1.9% | 4.8% | 1.2% | 1.8% | 1.5% | 0.9% | 3.2% | 2.4% | 1.0% |
Month-over-Month Regional Growth Trends
Displays month-over-month growth rates for each traffic source by geographic region
Key Insights from the Data
Important observations and trends extracted from the traffic data analysis
Broad pullback defines June across search and AI
Nearly every material traffic source declined month-over-month in Jun 2026. Google fell -4.0%, Yahoo slid -5.9%, and all tracked AI assistants lost ground. This is a broad softening across channels, not an isolated dip in any single source.
Google dominates but its decline carries the most weight
Google holds 26.41% of tracked referral traffic — by far the largest share of any source — yet posted a -4.0% month-over-month visitor decline. No other engine approaches its footprint, which means its trajectory remains the single most consequential number on this dashboard.
AI referral traffic softens to a combined 0.3% share
AI assistants collectively account for just 0.3% of tracked referral traffic this month. ChatGPT is the largest AI referrer but fell -12.7% month-over-month. Perplexity posted the steepest percentage drop at -31.4%, though its 0.01% share makes the absolute visitor impact negligible.
Yahoo leads secondary-engine declines at -5.9%
Among secondary search engines with material share, Yahoo's -5.9% decline to 0.79% share is the most notable signal. Bing, by contrast, held relatively steady with only a -1.8% decline and retains 1.23% share, making it the most resilient material source in June.
Bing's relative stability stands out in a down month
With a -1.8% month-over-month change — the smallest decline among all material sources — Bing's 1.23% share represents a modest but genuine bright spot. Across 101,872 consistent sites, that relative stability is worth noting for multi-engine strategy.
DuckDuckGo gains, but remains below the materiality threshold
DuckDuckGo posted +2.1% growth, one of only a handful of sources in positive territory this month. However, its 0.27% share keeps it below the level where that swing translates into meaningful referral volume for most sites.
Strategic Marketing Implications:
Jun 2026 delivered a broad, multi-channel traffic pullback — marketers should stress-test their referral diversification now rather than optimize harder into any single declining source.
- • Audit your Google SEO foundation immediately: Google's -4.0% month-over-month decline across a base of 26.41% share means even modest further erosion will have outsized impact on total referral volume. Run a technical and content audit now to ensure on-site issues are not compounding an external headwind.
- • Sustain AI visibility investment despite the pullback: ChatGPT fell -12.7% month-over-month, but it remains the largest single AI referrer within a channel that collectively holds 0.3% share and is still in early-stage growth. Keep content well-structured and crawler-accessible to hold position when AI referral traffic recovers.
- • Prioritize Bing configuration as Google insurance: Bing's -1.8% decline was the softest among all material sources, and its 1.23% share is meaningful at scale across 101,872 consistent sites. Verifying Bing Webmaster Tools setup and index coverage is low-effort protection against continued Google softness.
- • Keep Perplexity's drop in perspective: A -31.4% decline sounds alarming, but Perplexity's 0.01% share means the absolute visitor impact is negligible for virtually all sites. Redirect that analytical attention toward Google and ChatGPT, where share movements actually move the needle on referral volume.