Sites Analyzed
Websites with complete traffic data for all months in the analysis period
115,252
Months Analyzed
Date range of complete months included in the analysis
Jun '25 - Sep '26
Absolute Traffic Trend
Absolute traffic trend shows the monthly total traffic of 74,752 sites that joined Ahrefs Web Analytics by June 2025, tracking the same fixed cohort each month to show overall traffic changes over time.
All Traffic Sources Comparison
Comprehensive comparison of all traffic sources showing traffic share and growth trends
Comprehensive comparison of all traffic sources showing traffic share and growth trends
September 2026
Latest month's absolute traffic volumes and month-over-month percentage point changes for all tracked sources.
Traffic Channels
Direct
494.8M
(39.27%)
+1.39%
Search
337.7M
(26.82%)
-0.34%
Paid
195.0M
(15.48%)
-1.19%
Unknown
172.0M
(13.66%)
+0.56%
Social
93.4M
(7.41%)
-0.66%
AI Assistants
5.3M
(0.43%)
+0.02%
Traditional Search Engines
Google
301.8M
(23.96%)
-0.28%
Bing
14.2M
(1.13%)
+0.02%
Yahoo!
9.5M
(0.76%)
-0.01%
Yandex
4.9M
(0.39%)
-0.04%
DuckDuckGo
2.8M
(0.23%)
-0.01%
AI Assistants
ChatGPT
4.3M
(0.34%)
+0.02%
Meta AI
577.1K
(0.05%)
Gemini
265.6K
(0.02%)
Claude
79.4K
(0.01%)
Perplexity
64.0K
(0.01%)
Traffic Share by Category
Aggregated view of traffic sources grouped into major categories: Traditional Search, AI Search, and channel types
Aggregated view of traffic sources grouped into major categories: Traditional Search, AI Search, and channel types
Traffic distribution across major categories over time.
Search
26.82%
-0.34%
AI Search
0.38%
+0.02%
Unknown
13.66%
+0.56%
Paid
15.48%
-1.19%
Direct
39.27%
+1.39%
Social
7.41%
-0.66%
These six categories overlap and do not add up to 100%: Search and AI Search are based on the referring source, while Unknown, Paid, Direct and Social are channel types. For Sep 2026 they total 103.0%. Search covers Google, Bing, DuckDuckGo, Yahoo!, Yandex, Naver, Baidu, Brave, Ecosia, AOL, Coccoc.
Traffic Mix by Site Volume
Sites bucketed by total monthly visitors. For each band we average the per-site channel mix (Organic / Direct / Paid / AI / Other) so each bar still sums to 100%.
Sites bucketed by total monthly visitors. For each band we average the per-site channel mix (Organic / Direct / Paid / AI / Other) so each bar still sums to 100%.
Sep 2026
How the channel mix shifts as sites grow from a few hundred to millions of monthly visitors. Single month (Sep 2026), not a trend. AI share is printed above each bar, since at under 1% it is too thin to read off the axis.
Site count per band
Traffic Share by Source
All traffic sources displayed on the same percentage scale for direct comparison
All traffic sources displayed on the same percentage scale for direct comparison
Traffic share percentages on the same scale
Month-over-Month Growth Comparison
% change in visitors sent by each source: (This month − Last month) / Last month. Indicates how fast traffic is growing or declining.
% change in visitors sent by each source: (This month − Last month) / Last month. Indicates how fast traffic is growing or declining.
% change in visitors sent by each source: (This month − Last month) / Last month. Indicates how fast traffic is growing or declining.
Aug 2026 → Sep 2026
Google
-2.7%
Bing
+2.1%
DuckDuckGo
-4.4%
Yahoo!
-2.2%
Yandex
-3.0%
Naver
+8.2%
Baidu
-5.3%
Brave
+26.3%
Ecosia
-1.5%
AOL
+90.3%
Cốc Cốc
-13.8%
ChatGPT
+14.1%
Claude
-17.2%
Perplexity
+3.5%
Gemini
+40.4%
Meta AI
-10.5%
Jul 2026 → Aug 2026
Google
-7.2%
Bing
+0.8%
DuckDuckGo
+1.7%
Yahoo!
+5.9%
Yandex
+10.6%
Naver
+103.2%
Baidu
+57.9%
Brave
+5.1%
Ecosia
-0.9%
AOL
-86.4%
Cốc Cốc
-9.5%
ChatGPT
+33.2%
Claude
-11.1%
Perplexity
-23.3%
Gemini
+7.4%
Meta AI
-23.9%
Jun 2026 → Jul 2026
Google
+1.1%
Bing
+1.0%
DuckDuckGo
+7.8%
Yahoo!
-0.1%
Yandex
-0.5%
Naver
-16.8%
Baidu
+12.4%
Brave
+0.9%
Ecosia
+1.4%
AOL
-64.1%
Cốc Cốc
+7.8%
ChatGPT
-9.0%
Claude
-25.0%
Perplexity
-21.5%
Gemini
+14.5%
Meta AI
+1.6%
May 2026 → Jun 2026
Google
-4.0%
Bing
-1.8%
DuckDuckGo
+2.1%
Yahoo!
-5.9%
Yandex
-6.4%
Naver
-4.4%
Baidu
-5.6%
Brave
-0.1%
Ecosia
+1.3%
AOL
-32.9%
Cốc Cốc
+12.9%
ChatGPT
-12.7%
Claude
0.0%
Perplexity
-31.4%
Gemini
-9.9%
Meta AI
+32.7%
Apr 2026 → May 2026
Google
-5.7%
Bing
-5.0%
DuckDuckGo
+4.2%
Yahoo!
+2.3%
Yandex
-7.4%
Naver
-13.9%
Baidu
+6.1%
Brave
+11.6%
Ecosia
+2.2%
AOL
-28.4%
Cốc Cốc
+1.2%
ChatGPT
+59.4%
Claude
-0.9%
Perplexity
-18.0%
Gemini
-20.7%
Meta AI
-0.5%
| Period |
Google
Goo
|
ChatGPT
Cha
|
Bing
Bin
|
DuckDuckGo
Duc
|
Claude
Cla
|
Perplexity
Per
|
Gemini
Gem
|
Yahoo
Yah
|
Yandex
Yan
|
Naver
Nav
|
Baidu
Bai
|
Brave
Bra
|
Ecosia
Eco
|
AOL
AOL
|
Cốc Cốc
Cốc
|
Meta AI
Met
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Aug 2026 → Sep 2026 | 2.7% | 14.1% | 2.1% | 4.4% | 17.2% | 3.5% | 40.4% | 2.2% | 3.0% | 8.2% | 5.3% | 26.3% | 1.5% | 90.3% | 13.8% | 10.5% |
| Jul 2026 → Aug 2026 | 7.2% | 33.2% | 0.8% | 1.7% | 11.1% | 23.3% | 7.4% | 5.9% | 10.6% | 103.2% | 57.9% | 5.1% | 0.9% | 86.4% | 9.5% | 23.9% |
| Jun 2026 → Jul 2026 | 1.1% | 9.0% | 1.0% | 7.8% | 25.0% | 21.5% | 14.5% | 0.1% | 0.5% | 16.8% | 12.4% | 0.9% | 1.4% | 64.1% | 7.8% | 1.6% |
| May 2026 → Jun 2026 | 4.0% | 12.7% | 1.8% | 2.1% | — | 31.4% | 9.9% | 5.9% | 6.4% | 4.4% | 5.6% | 0.1% | 1.3% | 32.9% | 12.9% | 32.7% |
| Apr 2026 → May 2026 | 5.7% | 59.4% | 5.0% | 4.2% | 0.9% | 18.0% | 20.7% | 2.3% | 7.4% | 13.9% | 6.1% | 11.6% | 2.2% | 28.4% | 1.2% | 0.5% |
| Mar 2026 → Apr 2026 | 9.3% | 12.0% | 7.8% | 8.4% | 4.2% | 11.0% | 0.1% | 8.9% | 2.4% | 7.6% | 2.8% | 3.6% | 10.8% | 22.8% | 9.9% | 28.5% |
| Feb 2026 → Mar 2026 | 7.7% | 0.4% | 6.4% | 4.5% | 154.8% | 1.2% | 21.9% | 4.9% | 7.4% | 28.9% | 17.7% | 10.7% | 5.7% | 90.2% | 31.6% | 14.5% |
| Jan 2026 → Feb 2026 | 10.3% | 14.3% | 9.1% | 25.1% | 43.0% | 16.4% | 1.7% | 11.6% | 9.3% | 12.6% | 24.7% | 13.0% | 5.0% | 14.4% | 15.0% | 27.4% |
| Dec 2025 → Jan 2026 | 0.8% | 9.8% | 6.1% | 7.0% | 21.0% | 13.4% | 53.9% | 2.3% | 2.1% | 0.5% | 7.7% | 1.2% | 13.3% | 15.7% | 4.8% | 24.7% |
| Nov 2025 → Dec 2025 | 3.1% | 11.1% | 3.0% | 14.7% | 17.3% | 18.1% | 32.3% | 1.9% | 12.1% | 11.3% | 5.7% | 1.1% | 2.2% | 33.5% | 2.7% | 0.3% |
| Oct 2025 → Nov 2025 | 5.8% | 0.1% | 7.3% | 3.5% | 2.8% | 4.8% | 0.2% | 5.7% | 15.2% | 0.9% | 3.8% | 1.2% | 2.4% | 14.6% | 8.9% | 2.2% |
| Sep 2025 → Oct 2025 | 2.3% | 5.5% | 2.0% | 4.6% | 2.3% | 4.1% | 0.7% | 0.2% | 8.0% | 4.0% | 6.2% | 8.7% | 4.9% | 35.1% | 5.5% | 11.8% |
| Aug 2025 → Sep 2025 | 3.8% | 12.1% | 2.6% | 0.9% | 8.5% | 25.2% | 35.5% | — | 2.4% | 12.0% | 3.9% | 0.9% | 2.8% | 14.2% | 14.9% | 1.3% |
| Jul 2025 → Aug 2025 | 4.6% | 5.7% | 2.6% | 2.6% | 10.1% | 8.1% | 13.1% | 1.1% | 0.4% | 3.2% | 5.8% | 2.4% | 2.8% | 16.0% | 9.5% | 14.9% |
| Jun 2025 → Jul 2025 | 1.5% | 5.4% | 3.2% | 6.3% | 5.6% | 5.1% | 1.3% | 4.4% | 2.3% | 8.9% | 3.4% | 7.8% | 4.3% | 14.3% | 15.6% | 21.9% |
| May 2025 → Jun 2025 | 6.8% | 1.6% | 4.2% | 4.6% | 108.7% | 8.9% | 2.6% | 5.3% | 23.2% | 8.1% | 19.3% | 8.8% | 4.9% | 4.8% | 16.3% | 21.8% |
| Average | 3.0% | 5.5% | 1.0% | 0.3% | 15.7% | 8.1% | 10.1% | 1.3% | 3.4% | 5.0% | 2.6% | 3.3% | 0.7% | 1.2% | 2.9% | 1.3% |
Traffic share within different regions
Shows how web traffic is distributed across different continents and regions
Shows how web traffic is distributed across different continents and regions
September 2026
Asia
Google
30.17%
Yahoo!
1.79%
Bing
1.09%
Naver
0.58%
Yandex
0.31%
ChatGPT
0.31%
Cốc Cốc
0.17%
DuckDuckGo
0.11%
Baidu
0.10%
Meta AI
0.06%
Gemini
0.03%
Brave
0.02%
Ecosia
0.01%
Claude
0.01%
Perplexity
0.01%
Others
65.23%
Africa
Google
21.74%
Bing
0.97%
ChatGPT
0.49%
Yahoo!
0.06%
DuckDuckGo
0.05%
Meta AI
0.05%
Yandex
0.04%
Gemini
0.03%
Brave
0.01%
Ecosia
0.01%
Claude
0.01%
Perplexity
0.01%
Others
76.53%
Europe
Google
39.12%
Bing
1.49%
Yandex
1.21%
ChatGPT
0.48%
DuckDuckGo
0.24%
Yahoo!
0.19%
Ecosia
0.14%
Meta AI
0.07%
Brave
0.03%
Gemini
0.02%
Claude
0.01%
Perplexity
0.01%
Others
56.99%
North America
Google
26.17%
Bing
1.93%
Yahoo!
0.60%
DuckDuckGo
0.47%
ChatGPT
0.30%
Meta AI
0.13%
Yandex
0.04%
Ecosia
0.04%
Gemini
0.02%
Naver
0.01%
Brave
0.01%
Claude
0.01%
Others
70.27%
South America
Google
20.91%
Bing
0.61%
Meta AI
0.30%
ChatGPT
0.24%
Yahoo!
0.11%
DuckDuckGo
0.02%
Yandex
0.02%
Ecosia
0.01%
Claude
0.01%
Gemini
0.01%
Others
77.76%
Oceania
Google
38.05%
Bing
2.11%
ChatGPT
0.54%
Yahoo!
0.32%
DuckDuckGo
0.29%
Meta AI
0.15%
Ecosia
0.07%
Yandex
0.03%
Naver
0.02%
Gemini
0.02%
Brave
0.01%
Claude
0.01%
Perplexity
0.01%
Others
58.37%
Traffic Share by Region
Stacked bar chart showing the distribution of each traffic source across geographic regions
Stacked bar chart showing the distribution of each traffic source across geographic regions
Month-over-Month Regional Growth Trends
Displays month-over-month growth rates for each traffic source by geographic region
Displays month-over-month growth rates for each traffic source by geographic region
Traffic Share Across Different Industries
Breakdown of traffic sources across different industry sectors and verticals
Breakdown of traffic sources across different industry sectors and verticals
News
94.3%
Google
31.6%
Naver
1.4%
Bing
0.6%
Yahoo!
0.2%
DuckDuckGo
0.1%
ChatGPT
0.1%
Ecosia
0.0%
Others
5.7%
Beauty And Fitness
74.9%
Google
15.5%
ChatGPT
1.0%
Meta AI
0.5%
Bing
0.4%
Yahoo!
0.1%
DuckDuckGo
0.1%
Ecosia
0.0%
Yandex
0.0%
Brave
0.0%
Gemini
0.0%
Others
25.1%
Computers And Electronics
68.5%
Google
16.2%
Bing
0.8%
Yahoo!
0.2%
ChatGPT
0.1%
DuckDuckGo
0.1%
Yandex
0.1%
Baidu
0.0%
Ecosia
0.0%
Naver
0.0%
Brave
0.0%
Gemini
0.0%
Meta AI
0.0%
Others
31.5%
Finance
66.8%
Google
6.6%
Bing
0.6%
Yahoo!
0.6%
ChatGPT
0.1%
DuckDuckGo
0.0%
Naver
0.0%
Others
33.2%
Home And Garden
66.6%
Google
12.7%
Bing
0.5%
ChatGPT
0.2%
Yahoo!
0.2%
DuckDuckGo
0.1%
Yandex
0.0%
Ecosia
0.0%
Brave
0.0%
Gemini
0.0%
Others
33.4%
People And Society
63.6%
Google
21.9%
Bing
0.6%
Yahoo!
0.4%
ChatGPT
0.2%
DuckDuckGo
0.2%
Ecosia
0.0%
Brave
0.0%
Gemini
0.0%
Others
36.4%
Law And Government
57.7%
Google
14.8%
Bing
1.9%
Yahoo!
1.1%
DuckDuckGo
0.1%
ChatGPT
0.1%
Ecosia
0.1%
Gemini
0.0%
Yandex
0.0%
Brave
0.0%
Perplexity
0.0%
Others
42.3%
Travel And Transportation
54.7%
Google
9.5%
Meta AI
0.4%
Bing
0.3%
ChatGPT
0.3%
Yahoo!
0.1%
DuckDuckGo
0.1%
Ecosia
0.1%
Yandex
0.0%
Baidu
0.0%
Brave
0.0%
Cốc Cốc
0.0%
Gemini
0.0%
Others
45.3%
Food And Drink
52.8%
Google
35.1%
Bing
0.4%
Yahoo!
0.2%
DuckDuckGo
0.1%
ChatGPT
0.1%
Ecosia
0.0%
Yandex
0.0%
Brave
0.0%
Others
47.2%
Jobs And Education
43.5%
Google
12.3%
Bing
0.9%
ChatGPT
0.4%
Yahoo!
0.2%
Yandex
0.2%
DuckDuckGo
0.1%
Ecosia
0.1%
Meta AI
0.1%
Naver
0.0%
Baidu
0.0%
Gemini
0.0%
Brave
0.0%
Perplexity
0.0%
Others
56.5%
Autos And Vehicles
42.8%
Google
10.1%
Bing
0.2%
ChatGPT
0.1%
Yahoo!
0.1%
DuckDuckGo
0.0%
Yandex
0.0%
Others
57.2%
Sports
41.4%
Google
11.2%
Cốc Cốc
0.4%
Bing
0.3%
Yahoo!
0.1%
DuckDuckGo
0.1%
ChatGPT
0.0%
Yandex
0.0%
Ecosia
0.0%
Others
58.6%
Real Estate
40.4%
Google
9.1%
Yahoo!
0.7%
Bing
0.6%
ChatGPT
0.4%
DuckDuckGo
0.1%
Brave
0.0%
Ecosia
0.0%
Gemini
0.0%
Others
59.6%
Pets And Animals
37.5%
Google
9.8%
Bing
0.4%
Yahoo!
0.1%
ChatGPT
0.1%
DuckDuckGo
0.1%
Ecosia
0.0%
Others
62.5%
Arts And Entertainment
35.5%
Google
14.7%
Bing
0.3%
Yahoo!
0.2%
DuckDuckGo
0.1%
ChatGPT
0.0%
Ecosia
0.0%
Yandex
0.0%
Brave
0.0%
Meta AI
0.0%
Others
64.5%
Internet And Telecom
34.1%
Google
7.1%
Yandex
1.1%
Bing
0.8%
ChatGPT
0.2%
Yahoo!
0.1%
DuckDuckGo
0.1%
Brave
0.0%
Claude
0.0%
Ecosia
0.0%
Cốc Cốc
0.0%
Gemini
0.0%
Others
65.9%
Shopping
31.9%
Google
5.3%
Yahoo!
0.2%
Bing
0.1%
ChatGPT
0.1%
DuckDuckGo
0.0%
Yandex
0.0%
Ecosia
0.0%
Others
68.2%
Business And Industrial
31.6%
Google
7.1%
Bing
0.7%
Yahoo!
0.3%
ChatGPT
0.2%
DuckDuckGo
0.0%
Gemini
0.0%
Yandex
0.0%
Ecosia
0.0%
Baidu
0.0%
Cốc Cốc
0.0%
Perplexity
0.0%
Others
68.5%
Health
28.6%
Google
8.8%
Yahoo!
0.8%
Bing
0.4%
DuckDuckGo
0.1%
ChatGPT
0.1%
Ecosia
0.0%
Gemini
0.0%
Others
71.3%
Hobbies And Leisure
20.8%
Google
5.8%
Bing
0.6%
Yahoo!
0.1%
DuckDuckGo
0.1%
ChatGPT
0.1%
Ecosia
0.1%
Brave
0.0%
Others
79.2%
Adult
19.7%
Google
15.3%
Bing
0.1%
Yahoo!
0.1%
DuckDuckGo
0.0%
Yandex
0.0%
Brave
0.0%
Ecosia
0.0%
Cốc Cốc
0.0%
Others
80.3%
Online Communities
18.5%
Google
7.9%
Bing
0.1%
DuckDuckGo
0.0%
ChatGPT
0.0%
Yahoo!
0.0%
Brave
0.0%
Ecosia
0.0%
Others
81.5%
Science
17.8%
Google
4.9%
Yahoo!
2.0%
Bing
0.2%
ChatGPT
0.0%
DuckDuckGo
0.0%
Ecosia
0.0%
Gemini
0.0%
Others
82.2%
Games
17.7%
Google
3.9%
Bing
0.2%
Yahoo!
0.0%
DuckDuckGo
0.0%
Yandex
0.0%
Baidu
0.0%
Ecosia
0.0%
ChatGPT
0.0%
Others
82.3%
Reference
8.2%
Google
0.0%
Others
91.8%
Books And Literature
5.3%
Google
3.3%
Yandex
0.1%
Bing
0.0%
ChatGPT
0.0%
Others
94.7%
News
Google
31.6%
Naver
1.4%
Bing
0.6%
Yahoo!
0.2%
DuckDuckGo
0.1%
ChatGPT
0.1%
Ecosia
0.0%
Others
5.7%
Beauty And Fitness
Google
15.5%
ChatGPT
1.0%
Meta AI
0.5%
Bing
0.4%
Yahoo!
0.1%
DuckDuckGo
0.1%
Ecosia
0.0%
Yandex
0.0%
Brave
0.0%
Gemini
0.0%
Others
25.1%
Computers And Electronics
Google
16.2%
Bing
0.8%
Yahoo!
0.2%
ChatGPT
0.1%
DuckDuckGo
0.1%
Yandex
0.1%
Baidu
0.0%
Ecosia
0.0%
Naver
0.0%
Brave
0.0%
Gemini
0.0%
Meta AI
0.0%
Others
31.5%
Finance
Google
6.6%
Bing
0.6%
Yahoo!
0.6%
ChatGPT
0.1%
DuckDuckGo
0.0%
Naver
0.0%
Others
33.2%
Home And Garden
Google
12.7%
Bing
0.5%
ChatGPT
0.2%
Yahoo!
0.2%
DuckDuckGo
0.1%
Yandex
0.0%
Ecosia
0.0%
Brave
0.0%
Gemini
0.0%
Others
33.4%
People And Society
Google
21.9%
Bing
0.6%
Yahoo!
0.4%
ChatGPT
0.2%
DuckDuckGo
0.2%
Ecosia
0.0%
Brave
0.0%
Gemini
0.0%
Others
36.4%
Law And Government
Google
14.8%
Bing
1.9%
Yahoo!
1.1%
DuckDuckGo
0.1%
ChatGPT
0.1%
Ecosia
0.1%
Gemini
0.0%
Yandex
0.0%
Brave
0.0%
Perplexity
0.0%
Others
42.3%
Travel And Transportation
Google
9.5%
Meta AI
0.4%
Bing
0.3%
ChatGPT
0.3%
Yahoo!
0.1%
DuckDuckGo
0.1%
Ecosia
0.1%
Yandex
0.0%
Baidu
0.0%
Brave
0.0%
Cốc Cốc
0.0%
Gemini
0.0%
Others
45.3%
Food And Drink
Google
35.1%
Bing
0.4%
Yahoo!
0.2%
DuckDuckGo
0.1%
ChatGPT
0.1%
Ecosia
0.0%
Yandex
0.0%
Brave
0.0%
Others
47.2%
Jobs And Education
Google
12.3%
Bing
0.9%
ChatGPT
0.4%
Yahoo!
0.2%
Yandex
0.2%
DuckDuckGo
0.1%
Ecosia
0.1%
Meta AI
0.1%
Naver
0.0%
Baidu
0.0%
Gemini
0.0%
Brave
0.0%
Perplexity
0.0%
Others
56.5%
Autos And Vehicles
Google
10.1%
Bing
0.2%
ChatGPT
0.1%
Yahoo!
0.1%
DuckDuckGo
0.0%
Yandex
0.0%
Others
57.2%
Sports
Google
11.2%
Cốc Cốc
0.4%
Bing
0.3%
Yahoo!
0.1%
DuckDuckGo
0.1%
ChatGPT
0.0%
Yandex
0.0%
Ecosia
0.0%
Others
58.6%
Real Estate
Google
9.1%
Yahoo!
0.7%
Bing
0.6%
ChatGPT
0.4%
DuckDuckGo
0.1%
Brave
0.0%
Ecosia
0.0%
Gemini
0.0%
Others
59.6%
Pets And Animals
Google
9.8%
Bing
0.4%
Yahoo!
0.1%
ChatGPT
0.1%
DuckDuckGo
0.1%
Ecosia
0.0%
Others
62.5%
Arts And Entertainment
Google
14.7%
Bing
0.3%
Yahoo!
0.2%
DuckDuckGo
0.1%
ChatGPT
0.0%
Ecosia
0.0%
Yandex
0.0%
Brave
0.0%
Meta AI
0.0%
Others
64.5%
Internet And Telecom
Google
7.1%
Yandex
1.1%
Bing
0.8%
ChatGPT
0.2%
Yahoo!
0.1%
DuckDuckGo
0.1%
Brave
0.0%
Claude
0.0%
Ecosia
0.0%
Cốc Cốc
0.0%
Gemini
0.0%
Others
65.9%
Shopping
Google
5.3%
Yahoo!
0.2%
Bing
0.1%
ChatGPT
0.1%
DuckDuckGo
0.0%
Yandex
0.0%
Ecosia
0.0%
Others
68.2%
Business And Industrial
Google
7.1%
Bing
0.7%
Yahoo!
0.3%
ChatGPT
0.2%
DuckDuckGo
0.0%
Gemini
0.0%
Yandex
0.0%
Ecosia
0.0%
Baidu
0.0%
Cốc Cốc
0.0%
Perplexity
0.0%
Others
68.5%
Health
Google
8.8%
Yahoo!
0.8%
Bing
0.4%
DuckDuckGo
0.1%
ChatGPT
0.1%
Ecosia
0.0%
Gemini
0.0%
Others
71.3%
Hobbies And Leisure
Google
5.8%
Bing
0.6%
Yahoo!
0.1%
DuckDuckGo
0.1%
ChatGPT
0.1%
Ecosia
0.1%
Brave
0.0%
Others
79.2%
Adult
Google
15.3%
Bing
0.1%
Yahoo!
0.1%
DuckDuckGo
0.0%
Yandex
0.0%
Brave
0.0%
Ecosia
0.0%
Cốc Cốc
0.0%
Others
80.3%
Online Communities
Google
7.9%
Bing
0.1%
DuckDuckGo
0.0%
ChatGPT
0.0%
Yahoo!
0.0%
Brave
0.0%
Ecosia
0.0%
Others
81.5%
Science
Google
4.9%
Yahoo!
2.0%
Bing
0.2%
ChatGPT
0.0%
DuckDuckGo
0.0%
Ecosia
0.0%
Gemini
0.0%
Others
82.2%
Games
Google
3.9%
Bing
0.2%
Yahoo!
0.0%
DuckDuckGo
0.0%
Yandex
0.0%
Baidu
0.0%
Ecosia
0.0%
ChatGPT
0.0%
Others
82.3%
Reference
Google
0.0%
Others
91.8%
Books And Literature
Google
3.3%
Yandex
0.1%
Bing
0.0%
ChatGPT
0.0%
Others
94.7%
Key Insights from the Data
Important observations and trends extracted from the traffic data analysis
Important observations and trends extracted from the traffic data analysis
•
Search referral traffic posts a broad pullback
Eight of the 15 tracked sources declined month-over-month in September, with Google falling -2.7% to a 23.96% share and DuckDuckGo sliding -4.4%. The overall tone of the month is contraction, not growth, across traditional search.
•
Google remains dominant but continues to lose ground
At 23.96% share, Google is far and away the largest single referral source in the dataset. However, a -2.7% month-over-month decline signals a persistent softening trend that marketers relying heavily on organic search cannot afford to ignore.
•
Bing is the standout gainer among material search sources
Bing grew +2.1% to reach a 1.13% share, making it the only search engine with meaningful traffic volume to post a positive month. While its absolute share remains modest, the directional contrast with Google and Yahoo (-2.2%) is notable.
•
ChatGPT leads AI referrals with real momentum
ChatGPT grew +14.1% and accounts for the entirety of the 0.34% total AI share this month, making it the only AI assistant with a material traffic footprint. Gemini (+40.4%) and Perplexity (+3.5%) are growing but remain immaterial at 0.02% and 0.01% share respectively.
•
AI assistants collectively hold just 0.34% of tracked referral traffic
Despite headline growth rates across several AI platforms, the combined AI share sits at 0.34% — meaning traditional search still accounts for the overwhelming majority of tracked referral volume. AI is a channel to build toward, not one to rebalance a strategy around today.
•
News, Beauty and Fitness, and Computers and Electronics lead referral traffic by industry
These three verticals top the charts for referral traffic generation across the 115,252 consistently tracked sites, suggesting that content-dense, high-frequency publishing models continue to capture disproportionate search and AI referral share.
Strategic Marketing Implications:
September 2026 is a month of broad search softness — Google slid -2.7%, most sources declined, and AI referrals remain real but marginal at 0.34% share, making channel diversification the defining priority.
- • Diversify beyond Google now, not later: Google's -2.7% decline to 23.96% share continues a softening pattern. Bing's +2.1% gain is a signal worth acting on — audit whether your technical SEO and structured data are fully optimized for Bing, which is increasingly the search engine gaining ground when Google slips.
- • Treat ChatGPT as your primary AI referral channel: ChatGPT grew +14.1% and represents the full 0.34% AI share on its own. Prioritize making your content crawlable, citable, and structured — clear headings, authoritative sourcing, and direct answers — to capture referrals from the one AI assistant actually sending material traffic.
- • Invest in content formats that serve top-performing verticals: News, Beauty and Fitness, and Computers and Electronics dominate referral traffic. If your site operates in or adjacent to these categories, high-frequency, well-structured publishing is your strongest lever for maintaining share as traditional search volumes soften.
- • Monitor AI share growth rates, but do not reallocate budget on them yet: Gemini's +40.4% and ChatGPT's +14.1% growth are directionally encouraging, but with total AI share at 0.34%, these are signals to track and prepare for — not justification for pulling resources from channels that still drive the vast majority of referral volume.
Last updated: -- •
Update frequency: Monthly