Absolute Traffic Trend
Absolute traffic trend shows the monthly total traffic of 74,752 sites that joined Ahrefs Web Analytics by June 2025, tracking the same fixed cohort each month to show overall traffic changes over time.
All Traffic Sources Comparison
Comprehensive comparison of all traffic sources showing traffic share and growth trends
Latest month's absolute traffic volumes and month-over-month percentage point changes for all tracked sources.
Traffic Channels
Traditional Search Engines
Google
Bing
Yahoo!
Yandex
DuckDuckGo
AI Assistants
ChatGPT
Meta AI
Gemini
Claude
Perplexity
Traffic Share by Category
Aggregated view of traffic sources grouped into major categories: Traditional Search, AI Search, and channel types
Traffic distribution across major categories over time.
Traffic Mix by Site Volume
Sites bucketed by total monthly visitors. For each band we average the per-site channel mix (Organic / Direct / Paid / AI / Other) so each bar still sums to 100%.
How the channel mix shifts as sites grow from a few hundred to millions of monthly visitors.
Site count per band
Traffic Share by Source
All traffic sources displayed on the same percentage scale for direct comparison
Traffic share percentages on the same scale
Month-over-Month Growth Comparison
% change in visitors sent by each source: (This month − Last month) / Last month. Indicates how fast traffic is growing or declining.
% change in visitors sent by each source: (This month − Last month) / Last month. Indicates how fast traffic is growing or declining.
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
Google
Bing
DuckDuckGo
Yahoo!
Yandex
Naver
Baidu
Brave
Ecosia
AOL
Cốc Cốc
ChatGPT
Claude
Perplexity
Gemini
Meta AI
| Period |
Google
Goo
|
ChatGPT
Cha
|
Bing
Bin
|
DuckDuckGo
Duc
|
Claude
Cla
|
Perplexity
Per
|
Gemini
Gem
|
Yahoo
Yah
|
Yandex
Yan
|
Naver
Nav
|
Baidu
Bai
|
Brave
Bra
|
Ecosia
Eco
|
AOL
AOL
|
Cốc Cốc
Cốc
|
Meta AI
Met
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jun 2026 → Jul 2026 | 1.1% | 9.0% | 1.0% | 7.8% | 25.0% | 21.5% | 14.5% | 0.1% | 0.5% | 16.8% | 12.4% | 0.9% | 1.4% | 64.1% | 7.8% | 1.6% |
| May 2026 → Jun 2026 | 4.0% | 12.7% | 1.8% | 2.1% | — | 31.4% | 9.9% | 5.9% | 6.4% | 4.4% | 5.6% | 0.1% | 1.3% | 32.9% | 12.9% | 32.7% |
| Apr 2026 → May 2026 | 5.7% | 59.4% | 5.0% | 4.2% | 0.9% | 18.0% | 20.7% | 2.3% | 7.4% | 13.9% | 6.1% | 11.6% | 2.2% | 28.4% | 1.2% | 0.5% |
| Mar 2026 → Apr 2026 | 9.3% | 12.0% | 7.8% | 8.4% | 4.2% | 11.0% | 0.1% | 8.9% | 2.4% | 7.6% | 2.8% | 3.6% | 10.8% | 22.8% | 9.9% | 28.5% |
| Feb 2026 → Mar 2026 | 7.7% | 0.4% | 6.4% | 4.5% | 154.8% | 1.2% | 21.9% | 4.9% | 7.4% | 28.9% | 17.7% | 10.7% | 5.7% | 90.2% | 31.6% | 14.5% |
| Jan 2026 → Feb 2026 | 10.3% | 14.3% | 9.1% | 25.1% | 43.0% | 16.4% | 1.7% | 11.6% | 9.3% | 12.6% | 24.7% | 13.0% | 5.0% | 14.4% | 15.0% | 27.4% |
| Dec 2025 → Jan 2026 | 0.8% | 9.8% | 6.1% | 7.0% | 21.0% | 13.4% | 53.9% | 2.3% | 2.1% | 0.5% | 7.7% | 1.2% | 13.3% | 15.7% | 4.8% | 24.7% |
| Nov 2025 → Dec 2025 | 3.1% | 11.1% | 3.0% | 14.7% | 17.3% | 18.1% | 32.3% | 1.9% | 12.1% | 11.3% | 5.7% | 1.1% | 2.2% | 33.5% | 2.7% | 0.3% |
| Oct 2025 → Nov 2025 | 5.8% | 0.1% | 7.3% | 3.5% | 2.8% | 4.8% | 0.2% | 5.7% | 15.2% | 0.9% | 3.8% | 1.2% | 2.4% | 14.6% | 8.9% | 2.2% |
| Sep 2025 → Oct 2025 | 2.3% | 5.5% | 2.0% | 4.6% | 2.3% | 4.1% | 0.7% | 0.2% | 8.0% | 4.0% | 6.2% | 8.7% | 4.9% | 35.1% | 5.5% | 11.8% |
| Aug 2025 → Sep 2025 | 3.8% | 12.1% | 2.6% | 0.9% | 8.5% | 25.2% | 35.5% | — | 2.4% | 12.0% | 3.9% | 0.9% | 2.8% | 14.2% | 14.9% | 1.3% |
| Jul 2025 → Aug 2025 | 4.6% | 5.7% | 2.6% | 2.6% | 10.1% | 8.1% | 13.1% | 1.1% | 0.4% | 3.2% | 5.8% | 2.4% | 2.8% | 16.0% | 9.5% | 14.9% |
| Jun 2025 → Jul 2025 | 1.5% | 5.4% | 3.2% | 6.3% | 5.6% | 5.1% | 1.3% | 4.4% | 2.3% | 8.9% | 3.4% | 7.8% | 4.3% | 14.3% | 15.6% | 21.9% |
| May 2025 → Jun 2025 | 6.8% | 1.6% | 4.2% | 4.6% | 108.7% | 8.9% | 2.6% | 5.3% | 23.2% | 8.1% | 19.3% | 8.8% | 4.9% | 4.8% | 16.3% | 21.8% |
| Average | 2.7% | 2.9% | 1.4% | 0.6% | 19.9% | 7.9% | 8.1% | 1.8% | 4.5% | 2.3% | 0.8% | 1.5% | 1.0% | 1.6% | 1.7% | 1.0% |
Month-over-Month Regional Growth Trends
Displays month-over-month growth rates for each traffic source by geographic region
Key Insights from the Data
Important observations and trends extracted from the traffic data analysis
Google consolidates its dominance with steady growth
Google climbed 1.1% month-over-month to claim 27.0% of tracked referral traffic in July, making it the single largest material mover among high-share sources. With 107,300 consistent sites in the panel, that share represents a meaningful and broad-based signal, not a statistical quirk.
AI referral traffic pulls back broadly, Gemini the lone exception
The combined AI assistant category accounts for just 0.25% of tracked referral traffic, and the month's direction was largely negative: ChatGPT fell -9.0%, Claude declined -25.0%, and Perplexity dropped -21.5%. Gemini was the only AI source to grow, posting a +14.5% gain, though its 0.02% share keeps that move in context.
ChatGPT remains the dominant AI referrer despite its slide
Even after a -9.0% decline, ChatGPT holds 0.25% share — equal to the entire AI category total and far ahead of any other AI assistant. Its retreat this month warrants monitoring but does not displace it as the primary AI referral channel to optimize for.
Bing holds steady while DuckDuckGo posts a notable gain
Bing edged up 1.0% to 1.23% share, maintaining its position as the clear second-largest search referrer. DuckDuckGo grew 7.8% to 0.26% share — a meaningful directional signal for privacy-focused audiences, even if the absolute volume remains modest.
Yahoo and Yandex slip, but losses are minimal
Yahoo declined just -0.1% to 0.78% share and Yandex fell -0.5% to 0.39% share — both moves are negligible in magnitude and neither source shows signs of accelerating erosion this month.
Eight of fifteen tracked sources grew in July
Despite the AI pullback, the broader referral landscape was more positive than negative: 8 of 15 tracked sources posted month-over-month growth, suggesting the overall traffic environment was stable rather than contracting.
Strategic Marketing Implications:
July 2026 was a month of traditional search stability and AI consolidation — Google ticked higher, but the retreat across ChatGPT, Claude, and Perplexity signals that AI referral traffic is not yet on a reliable growth curve.
- • Protect and extend your Google SEO investment: Google's 27.0% share and +1.1% growth confirm it remains the dominant referral channel by a wide margin. With the panel covering 107,300 consistent sites, even small share gains here translate to meaningful visitor volume — prioritize technical SEO and content quality accordingly.
- • Maintain ChatGPT visibility despite the dip: ChatGPT's -9.0% decline is worth watching, but at 0.25% share it still accounts for the entirety of the AI category total and dwarfs every other AI assistant. Ensure content remains structured, citable, and crawlable — a single month's decline does not justify deprioritizing the largest AI referrer.
- • Track Gemini's trajectory as a leading indicator: Gemini's +14.5% growth stands out as the only AI platform to gain ground in July. Its current 0.02% share is immaterial in volume terms, but the directional divergence from other AI tools makes it worth monitoring as a potential early signal of shifting user behavior among AI assistants.
- • Don't overlook secondary search channels: Bing's 1.23% share and +1.0% growth, combined with DuckDuckGo's +7.8% gain, serve as a reminder that meaningful referral traffic flows through channels beyond Google. Ensuring structured data and indexability across these engines is low-cost insurance against over-reliance on a single source.