AI vs Search Traffic Analysis 2025

Sites Analyzed

66,796

Months Analyzed

Jan '25 - Oct '25

All Traffic Sources Comparison

Comprehensive comparison of all traffic sources showing traffic share and growth trends

October 2025

Latest month's traffic share percentages and month-over-month percentage point changes for all tracked sources.

Traditional Search Engines

Google

40.31% -1.30%

Bing

1.64% -0.03%

DuckDuckGo

0.28%

AI Assistants

ChatGPT

0.24%

Perplexity

0.03%

Gemini

0.01%

Traffic Channels

Unknown

5.87% +0.26%

Paid

15.33% +0.24%

Direct

36.90% -0.50%

Social

7.43% +0.51%

Traffic by Category

Aggregated view of traffic sources grouped into major categories: Traditional Search, AI Search, and channel types

Traffic distribution across major categories over time.

42.23%

AI Search

0.28%

Unknown

5.87%

Paid

15.33%

Direct

36.90%

Social

7.43%

Month-over-Month Growth Comparison

Percentage change in traffic volume compared to the previous month for each source

Traffic growth rates compared to previous month

Month-over-Month Growth Details

Detailed breakdown of Month-over-Month growth rates across different time periods and traffic sources

Aug 2025 → Sep 2025

Google

-2.8%

Bing

+1.5%

DuckDuckGo

+4.0%

ChatGPT

+4.9%

Claude

-2.4%

Perplexity

-4.6%

Gemini

-1.0%

Jul 2025 → Aug 2025

Google

-3.8%

Bing

+2.6%

DuckDuckGo

+0.9%

ChatGPT

+12.1%

Claude

+8.5%

Perplexity

+25.1%

Gemini

+35.5%

Jun 2025 → Jul 2025

Google

-4.6%

Bing

-2.6%

DuckDuckGo

-2.6%

ChatGPT

+5.7%

Claude

-10.1%

Perplexity

+8.1%

Gemini

-13.1%

May 2025 → Jun 2025

Google

+1.5%

Bing

+3.2%

DuckDuckGo

+6.3%

ChatGPT

+5.4%

Claude

+5.6%

Perplexity

+5.1%

Gemini

-1.3%

Apr 2025 → May 2025

Google

-6.8%

Bing

-4.2%

DuckDuckGo

-4.6%

ChatGPT

+1.6%

Claude

+108.7%

Perplexity

-8.9%

Gemini

+2.6%

Mar 2025 → Apr 2025

Google

-1.2%

Bing

+3.5%

DuckDuckGo

-12.8%

ChatGPT

+24.2%

Claude

+136.5%

Perplexity

+7.4%

Gemini

+5.9%

Feb 2025 → Mar 2025

Google

-3.3%

Bing

-8.7%

DuckDuckGo

-37.2%

ChatGPT

+25.0%

Claude

+56.9%

Perplexity

-10.5%

Gemini

+0.4%

Jan 2025 → Feb 2025

Google

+1.2%

Bing

+11.4%

DuckDuckGo

+9.5%

ChatGPT

+17.9%

Claude

+235.6%

Perplexity

+16.8%

Gemini

+21.0%

Period	Google Goo	ChatGPT Cha	Bing Bin	DuckDuckGo Duc	Claude Cla	Perplexity Per	Gemini Gem
Sep 2025 → Oct 2025	2.8%	4.9%	1.5%	4.0%	2.4%	4.6%	1.0%
Aug 2025 → Sep 2025	3.8%	12.1%	2.6%	0.9%	8.5%	25.1%	35.5%
Jul 2025 → Aug 2025	4.6%	5.7%	2.6%	2.6%	10.1%	8.1%	13.1%
Jun 2025 → Jul 2025	1.5%	5.4%	3.2%	6.3%	5.6%	5.1%	1.3%
May 2025 → Jun 2025	6.8%	1.6%	4.2%	4.6%	108.7%	8.9%	2.6%
Apr 2025 → May 2025	1.2%	24.2%	3.5%	12.8%	136.5%	7.4%	5.9%
Mar 2025 → Apr 2025	3.3%	25.0%	8.7%	37.2%	56.9%	10.5%	0.4%
Feb 2025 → Mar 2025	1.2%	17.9%	11.4%	9.5%	235.6%	16.8%	21.0%
Jan 2025 → Feb 2025	7.5%	22.1%	5.3%	8.4%	73.8%	4.8%	20.5%
Average	3.0%	13.2%	0.2%	5.0%	68.1%	4.8%	3.3%

Traffic Share Comparison

All traffic sources displayed on the same percentage scale for direct comparison

Traffic share percentages on the same scale

Traffic Share Comparison - Without Google

Google is hidden by default. When shown, chart switches to dual-axis with Google on the right scale.

Focus on emerging AI & alternative search sources (Click Google in legend to show with dual-axis)

Month-over-Month Regional Growth Trends

Displays month-over-month growth rates for each traffic source by geographic region

Traffic Share Across Different Industries

Breakdown of traffic sources across different industry sectors and verticals

October 2025

Food And Drink 71.6%

Google 70.5%

Bing 0.8%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Others 28.4%

Autos And Vehicles 68.8%

Google 66.4%

Bing 2.0%

DuckDuckGo 0.2%

ChatGPT 0.2%

Perplexity 0.0%

Others 31.2%

Books And Literature 64.2%

Google 61.0%

Bing 2.4%

DuckDuckGo 0.4%

ChatGPT 0.3%

Perplexity 0.0%

Others 35.8%

Law And Government 63.6%

Google 56.4%

Bing 6.0%

ChatGPT 0.6%

DuckDuckGo 0.5%

Perplexity 0.1%

Gemini 0.0%

Claude 0.0%

Others 36.4%

Health 61.2%

Google 58.0%

Bing 2.4%

DuckDuckGo 0.4%

ChatGPT 0.3%

Perplexity 0.0%

Gemini 0.0%

Others 38.8%

Reference 59.4%

Google 48.8%

Bing 7.4%

ChatGPT 1.7%

DuckDuckGo 1.2%

Perplexity 0.2%

Gemini 0.1%

Claude 0.0%

Others 40.6%

Jobs And Education 56.4%

Google 52.7%

Bing 2.8%

ChatGPT 0.5%

DuckDuckGo 0.3%

Perplexity 0.1%

Gemini 0.0%

Others 43.6%

Computers And Electronics 55.0%

Google 50.6%

Bing 3.4%

ChatGPT 0.6%

DuckDuckGo 0.5%

Perplexity 0.0%

Gemini 0.0%

Claude 0.0%

Others 45.0%

Pets And Animals 51.9%

Google 48.8%

Bing 2.3%

DuckDuckGo 0.6%

ChatGPT 0.3%

Perplexity 0.0%

Gemini 0.0%

Others 48.1%

Arts And Entertainment 50.0%

Google 49.0%

Bing 0.7%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Others 50.0%

Travel And Transportation 49.9%

Google 48.5%

Bing 1.1%

ChatGPT 0.2%

DuckDuckGo 0.1%

Perplexity 0.0%

Others 50.1%

Sports 48.9%

Google 47.7%

Bing 0.9%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Others 51.1%

Home And Garden 48.8%

Google 46.9%

Bing 1.5%

DuckDuckGo 0.3%

ChatGPT 0.2%

Perplexity 0.0%

Others 51.2%

Beauty And Fitness 48.1%

Google 47.1%

Bing 0.6%

ChatGPT 0.3%

DuckDuckGo 0.1%

Perplexity 0.0%

Gemini 0.0%

Others 51.9%

Adult 45.8%

Google 45.6%

Bing 0.2%

DuckDuckGo 0.1%

Others 54.2%

People And Society 45.7%

Google 44.0%

Bing 1.2%

DuckDuckGo 0.3%

ChatGPT 0.2%

Perplexity 0.0%

Others 54.3%

Real Estate 45.2%

Google 42.5%

Bing 2.2%

ChatGPT 0.3%

DuckDuckGo 0.2%

Perplexity 0.0%

Others 54.8%

Business And Industrial 43.4%

Google 39.5%

Bing 2.8%

ChatGPT 0.9%

DuckDuckGo 0.1%

Perplexity 0.1%

Gemini 0.0%

Claude 0.0%

Others 56.6%

News 42.5%

Google 41.3%

Bing 0.9%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Others 57.5%

Hobbies And Leisure 40.0%

Google 34.3%

Bing 4.9%

DuckDuckGo 0.5%

ChatGPT 0.2%

Perplexity 0.0%

Others 60.0%

Finance 39.0%

Google 36.7%

Bing 2.0%

DuckDuckGo 0.1%

ChatGPT 0.1%

Perplexity 0.0%

Others 61.1%

Internet And Telecom 33.6%

Google 30.7%

Bing 2.2%

ChatGPT 0.4%

DuckDuckGo 0.2%

Perplexity 0.0%

Gemini 0.0%

Others 66.4%

Science 32.6%

Google 31.8%

Bing 0.7%

ChatGPT 0.1%

DuckDuckGo 0.1%

Perplexity 0.0%

Others 67.4%

Games 32.3%

Google 29.7%

Bing 2.3%

DuckDuckGo 0.3%

ChatGPT 0.0%

Others 67.7%

Shopping 31.1%

Google 30.0%

Bing 0.8%

ChatGPT 0.1%

DuckDuckGo 0.1%

Perplexity 0.0%

Others 68.9%

Online Communities 16.3%

Google 15.8%

Bing 0.5%

DuckDuckGo 0.0%

ChatGPT 0.0%

Others 83.7%

Food And Drink

Google 70.5%

Bing 0.8%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 28.4%

Autos And Vehicles

Google 66.4%

Bing 2.0%

DuckDuckGo 0.2%

ChatGPT 0.2%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 31.2%

Books And Literature

Google 61.0%

Bing 2.4%

DuckDuckGo 0.4%

ChatGPT 0.3%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 35.8%

Law And Government

Google 56.4%

Bing 6.0%

ChatGPT 0.6%

DuckDuckGo 0.5%

Perplexity 0.1%

Gemini 0.0%

Claude 0.0%

Others 36.4%

Health

Google 58.0%

Bing 2.4%

DuckDuckGo 0.4%

ChatGPT 0.3%

Perplexity 0.0%

Gemini 0.0%

Claude 0%

Others 38.8%

Reference

Google 48.8%

Bing 7.4%

ChatGPT 1.7%

DuckDuckGo 1.2%

Perplexity 0.2%

Gemini 0.1%

Claude 0.0%

Others 40.6%

Jobs And Education

Google 52.7%

Bing 2.8%

ChatGPT 0.5%

DuckDuckGo 0.3%

Perplexity 0.1%

Gemini 0.0%

Claude 0%

Others 43.6%

Computers And Electronics

Google 50.6%

Bing 3.4%

ChatGPT 0.6%

DuckDuckGo 0.5%

Perplexity 0.0%

Gemini 0.0%

Claude 0.0%

Others 45.0%

Pets And Animals

Google 48.8%

Bing 2.3%

DuckDuckGo 0.6%

ChatGPT 0.3%

Perplexity 0.0%

Gemini 0.0%

Claude 0%

Others 48.1%

Arts And Entertainment

Google 49.0%

Bing 0.7%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 50.0%

Travel And Transportation

Google 48.5%

Bing 1.1%

ChatGPT 0.2%

DuckDuckGo 0.1%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 50.1%

Sports

Google 47.7%

Bing 0.9%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 51.1%

Home And Garden

Google 46.9%

Bing 1.5%

DuckDuckGo 0.3%

ChatGPT 0.2%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 51.2%

Beauty And Fitness

Google 47.1%

Bing 0.6%

ChatGPT 0.3%

DuckDuckGo 0.1%

Perplexity 0.0%

Gemini 0.0%

Claude 0%

Others 51.9%

Adult

Google 45.6%

Bing 0.2%

DuckDuckGo 0.1%

ChatGPT 0%

Claude 0%

Perplexity 0%

Gemini 0%

Others 54.2%

People And Society

Google 44.0%

Bing 1.2%

DuckDuckGo 0.3%

ChatGPT 0.2%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 54.3%

Real Estate

Google 42.5%

Bing 2.2%

ChatGPT 0.3%

DuckDuckGo 0.2%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 54.8%

Business And Industrial

Google 39.5%

Bing 2.8%

ChatGPT 0.9%

DuckDuckGo 0.1%

Perplexity 0.1%

Gemini 0.0%

Claude 0.0%

Others 56.6%

News

Google 41.3%

Bing 0.9%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 57.5%

Hobbies And Leisure

Google 34.3%

Bing 4.9%

DuckDuckGo 0.5%

ChatGPT 0.2%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 60.0%

Finance

Google 36.7%

Bing 2.0%

DuckDuckGo 0.1%

ChatGPT 0.1%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 61.1%

Internet And Telecom

Google 30.7%

Bing 2.2%

ChatGPT 0.4%

DuckDuckGo 0.2%

Perplexity 0.0%

Gemini 0.0%

Claude 0%

Others 66.4%

Science

Google 31.8%

Bing 0.7%

ChatGPT 0.1%

DuckDuckGo 0.1%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 67.4%

Games

Google 29.7%

Bing 2.3%

DuckDuckGo 0.3%

ChatGPT 0.0%

Claude 0%

Perplexity 0%

Gemini 0%

Others 67.7%

Shopping

Google 30.0%

Bing 0.8%

ChatGPT 0.1%

DuckDuckGo 0.1%

Perplexity 0.0%

Claude 0%

Gemini 0%

Others 68.9%

Online Communities

Google 15.8%

Bing 0.5%

DuckDuckGo 0.0%

ChatGPT 0.0%

Claude 0%

Perplexity 0%

Gemini 0%

Others 83.7%

Key Insights from the Data

Important observations and trends extracted from the traffic data analysis

•

ChatGPT maintains growth momentum in October

ChatGPT continues its upward trajectory with 4.9% growth in October, while other AI platforms show mixed results: Perplexity (-4.6%), Claude (-2.4%), and Gemini (-1.0%). Google's decline continued at 2.8%.

•

Content-rich industries dominate referral traffic

Food And Drink, Autos And Vehicles, Books And Literature lead traffic generation, representing prime opportunities for content optimization and SEO investment.

•

Traditional search engines show mixed signals

October data reveals diverging trends: Google declined 2.8%, while Bing grew 1.5% and DuckDuckGo showed 4.0% growth. The mixed performance suggests users are redistributing across different search options.

•

AI search captures 0.24% combined traffic share

ChatGPT leads AI-powered search with 0.24% share (up 4.9% in October), followed by Perplexity at 0.03%. While absolute numbers remain small, ChatGPT's consistent month-over-month growth demonstrates sustainable user adoption.

•

Google retains dominance despite persistent decline

Google maintains 40.29% traffic share but continues declining (down 2.8% in October). The sustained multi-month downward trend suggests the search giant is losing ground to emerging AI platforms and alternative discovery channels.

•

ChatGPT emerges as consistent growth leader

October 2025 data shows ChatGPT maintaining steady growth (+4.9%), distinguishing itself with sustained momentum while other AI platforms face monthly volatility. ChatGPT's consistent performance suggests it's becoming users' preferred AI search alternative.

Strategic Marketing Implications:

October 2025 reveals a maturing AI search landscape with ChatGPT emerging as the clear leader. While growth has moderated from earlier peaks, the sustained trends demand strategic adaptation:

• Focus on ChatGPT Optimization: With consistent growth (+4.9% in October) while competitors show volatility, ChatGPT warrants dedicated optimization efforts including conversational content formats and citation-friendly structured data
• Balanced Traditional SEO: Google's continued decline (-2.8% in October, down to 40.29% share) is offset by Bing's growth. Maintain SEO fundamentals while preparing for a more fragmented search landscape
• Multi-Channel Strategy Essential: The 66,796 websites analyzed demonstrate that successful sites don't rely on single traffic sources. Diversify across traditional search, AI platforms, and direct channels
• Industry-Specific Opportunities: Content-rich sectors continue dominating referral traffic, with AI platforms showing particular strength in information-dense verticals like news and finance

October 2025 signals market maturation: ChatGPT's consistent performance and traditional search redistribution suggest the AI search revolution is entering a consolidation phase with clear winners emerging.

Last updated: Nov 3, 2025 6:16 AM •

Update frequency: Monthly

All Traffic Sources Comparison Comprehensive comparison of all traffic sources showing traffic share and growth trends

Traditional Search Engines

AI Assistants

Traffic Channels

Traffic by Category Aggregated view of traffic sources grouped into major categories: Traditional Search, AI Search, and channel types

Month-over-Month Growth Comparison Percentage change in traffic volume compared to the previous month for each source

Month-over-Month Growth Details Detailed breakdown of Month-over-Month growth rates across different time periods and traffic sources

Traffic Share Comparison All traffic sources displayed on the same percentage scale for direct comparison

Traffic Share Comparison - Without Google Google is hidden by default. When shown, chart switches to dual-axis with Google on the right scale.

Month-over-Month Regional Growth Trends Displays month-over-month growth rates for each traffic source by geographic region

Traffic Share Across Different Industries Breakdown of traffic sources across different industry sectors and verticals

Food And Drink

Autos And Vehicles

Books And Literature

Law And Government

Health

Reference

Jobs And Education

Computers And Electronics

Pets And Animals

Arts And Entertainment

Travel And Transportation

Sports

Home And Garden

Beauty And Fitness

Adult

People And Society

Real Estate

Business And Industrial

News

Hobbies And Leisure

Finance

Internet And Telecom

Science

Games

Shopping

Online Communities

Key Insights from the Data Important observations and trends extracted from the traffic data analysis

All Traffic Sources Comparison

Comprehensive comparison of all traffic sources showing traffic share and growth trends

Traffic by Category

Aggregated view of traffic sources grouped into major categories: Traditional Search, AI Search, and channel types

Month-over-Month Growth Comparison

Percentage change in traffic volume compared to the previous month for each source

Month-over-Month Growth Details

Detailed breakdown of Month-over-Month growth rates across different time periods and traffic sources

Traffic Share Comparison

All traffic sources displayed on the same percentage scale for direct comparison

Traffic Share Comparison - Without Google

Google is hidden by default. When shown, chart switches to dual-axis with Google on the right scale.

Month-over-Month Regional Growth Trends

Displays month-over-month growth rates for each traffic source by geographic region

Traffic Share Across Different Industries

Breakdown of traffic sources across different industry sectors and verticals

Key Insights from the Data

Important observations and trends extracted from the traffic data analysis