AI vs Search Traffic Analysis 2025

Sites Analyzed

60,347

Months Analyzed

Jan '25 - Sep '25

All Traffic Sources Comparison

Comprehensive comparison of all traffic sources showing traffic share and growth trends

September 2025

Latest month's traffic share percentages and month-over-month percentage point changes for all tracked sources.

Traditional Search Engines

Google

41.35% +0.22%

Bing

1.66% +0.07%

DuckDuckGo

0.28% +0.01%

AI Assistants

ChatGPT

0.24% +0.03%

Perplexity

0.03% +0.01%

Copilot

0.01%

Gemini

0.01% +0.01%

Month-over-Month Growth Comparison

Percentage change in traffic volume compared to the previous month for each source

Traffic growth rates compared to previous month

Month-over-Month Growth Details

Detailed breakdown of Month-over-Month growth rates across different time periods and traffic sources

Jul 2025 → Aug 2025

Google

-4.3%

Bing

+2.0%

DuckDuckGo

+0.2%

ChatGPT

+11.4%

Claude

+8.2%

Perplexity

+24.4%

Copilot

+3.7%

Gemini

+34.9%

Mistral

+95.8%

Jun 2025 → Jul 2025

Google

-4.8%

Bing

-2.8%

DuckDuckGo

-2.9%

ChatGPT

+5.5%

Claude

-10.1%

Perplexity

+7.9%

Copilot

+3.7%

Gemini

-13.1%

Mistral

-48.6%

May 2025 → Jun 2025

Google

+1.5%

Bing

+3.2%

DuckDuckGo

+6.3%

ChatGPT

+5.4%

Claude

+5.6%

Perplexity

+5.1%

Copilot

+1.3%

Gemini

-1.3%

Mistral

-34.6%

Apr 2025 → May 2025

Google

-6.8%

Bing

-4.2%

DuckDuckGo

-4.6%

ChatGPT

+1.6%

Claude

+108.7%

Perplexity

-8.9%

Copilot

-13.1%

Gemini

+2.6%

Mistral

-16.2%

Mar 2025 → Apr 2025

Google

-1.2%

Bing

+3.5%

DuckDuckGo

-12.8%

ChatGPT

+24.2%

Claude

+136.5%

Perplexity

+7.4%

Copilot

+9,039.1%

Gemini

+5.9%

Mistral

-14.1%

Feb 2025 → Mar 2025

Google

-3.3%

Bing

-8.7%

DuckDuckGo

-37.2%

ChatGPT

+25.0%

Claude

+56.9%

Perplexity

-10.5%

Copilot

+301.5%

Gemini

+0.4%

Mistral

-51.9%

Jan 2025 → Feb 2025

Google

+1.2%

Bing

+11.4%

DuckDuckGo

+9.5%

ChatGPT

+17.9%

Claude

+235.6%

Perplexity

+16.8%

Copilot

+190.0%

Gemini

+21.0%

Mistral

+41.0%

Period	Google Goo	ChatGPT Cha	Bing Bin	DuckDuckGo Duc	Claude Cla	Perplexity Per	Copilot Cop	Gemini Gem	Mistral Mis
Aug 2025 → Sep 2025	4.3%	11.4%	2.0%	0.2%	8.2%	24.4%	3.7%	34.9%	95.8%
Jul 2025 → Aug 2025	4.8%	5.5%	2.8%	2.9%	10.1%	7.9%	3.7%	13.1%	48.6%
Jun 2025 → Jul 2025	1.5%	5.4%	3.2%	6.3%	5.6%	5.1%	1.3%	1.3%	34.6%
May 2025 → Jun 2025	6.8%	1.6%	4.2%	4.6%	108.7%	8.9%	13.1%	2.6%	16.2%
Apr 2025 → May 2025	1.2%	24.2%	3.5%	12.8%	136.5%	7.4%	9,039.1%	5.9%	14.1%
Mar 2025 → Apr 2025	3.3%	25.0%	8.7%	37.2%	56.9%	10.5%	301.5%	0.4%	51.9%
Feb 2025 → Mar 2025	1.2%	17.9%	11.4%	9.5%	235.6%	16.8%	190.0%	21.0%	41.0%
Jan 2025 → Feb 2025	7.5%	22.1%	5.3%	8.4%	73.8%	4.8%	75.6%	20.5%	784.6%
Average	3.2%	14.1%	0.1%	6.2%	76.9%	5.9%	1,181.3%	3.7%	94.5%

Traffic Share Comparison

All traffic sources displayed on the same percentage scale for direct comparison

Traffic share percentages on the same scale

Traffic Share Comparison - Without Google

Google is hidden by default. When shown, chart switches to dual-axis with Google on the right scale.

Gemini 0.00%

Mistral 0.00%

Others 62.67%

Traffic Share by Region

Stacked bar chart showing the distribution of each traffic source across geographic regions

Month-over-Month Regional Growth Trends

Displays month-over-month growth rates for each traffic source by geographic region

Traffic Share Within Different Industry

Breakdown of traffic sources across different industry sectors and verticals

August 2025

Food And Drink 69.1%

Google 67.5%

Bing 1.2%

DuckDuckGo 0.3%

ChatGPT 0.1%

Perplexity 0.0%

Others 30.9%

Law And Government 69.1%

Google 62.4%

Bing 5.6%

DuckDuckGo 0.6%

ChatGPT 0.4%

Perplexity 0.1%

Copilot 0.1%

Gemini 0.0%

Claude 0.0%

Others 30.9%

Autos And Vehicles 64.5%

Google 61.7%

Bing 2.4%

DuckDuckGo 0.3%

ChatGPT 0.2%

Perplexity 0.0%

Copilot 0.0%

Others 35.5%

Reference 63.0%

Google 53.4%

Bing 6.3%

ChatGPT 1.5%

DuckDuckGo 1.3%

Perplexity 0.2%

Copilot 0.2%

Gemini 0.1%

Claude 0.0%

Others 37.0%

Health 62.0%

Google 59.4%

Bing 2.0%

DuckDuckGo 0.4%

ChatGPT 0.2%

Perplexity 0.0%

Copilot 0.0%

Others 38.0%

Computers And Electronics 59.4%

Google 56.3%

Bing 2.4%

ChatGPT 0.4%

DuckDuckGo 0.2%

Perplexity 0.0%

Copilot 0.0%

Gemini 0.0%

Others 40.6%

Books And Literature 57.1%

Google 56.2%

Bing 0.6%

DuckDuckGo 0.1%

ChatGPT 0.1%

Others 42.9%

Jobs And Education 55.2%

Google 52.1%

Bing 2.5%

ChatGPT 0.4%

DuckDuckGo 0.2%

Perplexity 0.1%

Copilot 0.0%

Gemini 0.0%

Others 44.8%

Arts And Entertainment 53.0%

Google 52.1%

Bing 0.6%

DuckDuckGo 0.2%

ChatGPT 0.0%

Perplexity 0.0%

Others 47.0%

People And Society 52.1%

Google 50.9%

Bing 0.9%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Others 47.9%

Business And Industrial 50.5%

Google 45.9%

Bing 3.3%

ChatGPT 0.9%

DuckDuckGo 0.2%

Perplexity 0.1%

Gemini 0.0%

Copilot 0.0%

Claude 0.0%

Others 49.5%

Real Estate 49.5%

Google 46.8%

Bing 2.4%

ChatGPT 0.2%

DuckDuckGo 0.1%

Perplexity 0.0%

Copilot 0.0%

Others 50.5%

Home And Garden 46.7%

Google 44.8%

Bing 1.4%

DuckDuckGo 0.3%

ChatGPT 0.2%

Perplexity 0.0%

Copilot 0.0%

Others 53.3%

Adult 46.6%

Google 46.3%

Bing 0.2%

DuckDuckGo 0.1%

Others 53.4%

Travel And Transportation 44.6%

Google 43.1%

Bing 1.2%

ChatGPT 0.2%

DuckDuckGo 0.1%

Perplexity 0.0%

Others 55.4%

Online Communities 43.5%

Google 40.8%

Bing 2.3%

DuckDuckGo 0.3%

ChatGPT 0.1%

Perplexity 0.0%

Others 56.5%

Sports 43.5%

Google 42.4%

Bing 0.8%

DuckDuckGo 0.1%

ChatGPT 0.1%

Perplexity 0.0%

Others 56.5%

Pets And Animals 43.3%

Google 40.5%

Bing 2.1%

DuckDuckGo 0.5%

ChatGPT 0.2%

Perplexity 0.0%

Others 56.8%

News 42.0%

Google 40.9%

Bing 0.8%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Others 58.1%

Beauty And Fitness 39.8%

Google 39.0%

Bing 0.5%

ChatGPT 0.2%

DuckDuckGo 0.1%

Perplexity 0.0%

Others 60.2%

Finance 38.1%

Google 35.8%

Bing 2.1%

DuckDuckGo 0.1%

ChatGPT 0.1%

Perplexity 0.0%

Copilot 0.0%

Others 61.9%

Hobbies And Leisure 37.4%

Google 33.2%

Bing 3.5%

DuckDuckGo 0.5%

ChatGPT 0.2%

Perplexity 0.0%

Copilot 0.0%

Others 62.6%

Internet And Telecom 35.6%

Google 32.8%

Bing 2.3%

ChatGPT 0.4%

DuckDuckGo 0.2%

Perplexity 0.0%

Copilot 0.0%

Gemini 0.0%

Others 64.4%

Games 35.0%

Google 32.3%

Bing 2.4%

DuckDuckGo 0.2%

ChatGPT 0.0%

Others 65.0%

Shopping 34.6%

Google 33.5%

Bing 0.8%

ChatGPT 0.1%

DuckDuckGo 0.1%

Perplexity 0.0%

Others 65.4%

Science 28.1%

Google 26.2%

Bing 1.5%

ChatGPT 0.3%

DuckDuckGo 0.2%

Perplexity 0.1%

Copilot 0.0%

Gemini 0.0%

Others 71.9%

Food And Drink

Google 67.5%

Bing 1.2%

DuckDuckGo 0.3%

ChatGPT 0.1%

Perplexity 0.0%

Claude 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 30.9%

Law And Government

Google 62.4%

Bing 5.6%

DuckDuckGo 0.6%

ChatGPT 0.4%

Perplexity 0.1%

Copilot 0.1%

Gemini 0.0%

Claude 0.0%

Mistral 0%

Others 30.9%

Autos And Vehicles

Google 61.7%

Bing 2.4%

DuckDuckGo 0.3%

ChatGPT 0.2%

Perplexity 0.0%

Copilot 0.0%

Claude 0%

Gemini 0%

Mistral 0%

Others 35.5%

Reference

Google 53.4%

Bing 6.3%

ChatGPT 1.5%

DuckDuckGo 1.3%

Perplexity 0.2%

Copilot 0.2%

Gemini 0.1%

Claude 0.0%

Mistral 0%

Others 37.0%

Health

Google 59.4%

Bing 2.0%

DuckDuckGo 0.4%

ChatGPT 0.2%

Perplexity 0.0%

Copilot 0.0%

Claude 0%

Gemini 0%

Mistral 0%

Others 38.0%

Computers And Electronics

Google 56.3%

Bing 2.4%

ChatGPT 0.4%

DuckDuckGo 0.2%

Perplexity 0.0%

Copilot 0.0%

Gemini 0.0%

Claude 0%

Mistral 0%

Others 40.6%

Books And Literature

Google 56.2%

Bing 0.6%

DuckDuckGo 0.1%

ChatGPT 0.1%

Claude 0%

Perplexity 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 42.9%

Jobs And Education

Google 52.1%

Bing 2.5%

ChatGPT 0.4%

DuckDuckGo 0.2%

Perplexity 0.1%

Copilot 0.0%

Gemini 0.0%

Claude 0%

Mistral 0%

Others 44.8%

Arts And Entertainment

Google 52.1%

Bing 0.6%

DuckDuckGo 0.2%

ChatGPT 0.0%

Perplexity 0.0%

Claude 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 47.0%

People And Society

Google 50.9%

Bing 0.9%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Claude 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 47.9%

Business And Industrial

Google 45.9%

Bing 3.3%

ChatGPT 0.9%

DuckDuckGo 0.2%

Perplexity 0.1%

Gemini 0.0%

Copilot 0.0%

Claude 0.0%

Mistral 0%

Others 49.5%

Real Estate

Google 46.8%

Bing 2.4%

ChatGPT 0.2%

DuckDuckGo 0.1%

Perplexity 0.0%

Copilot 0.0%

Claude 0%

Gemini 0%

Mistral 0%

Others 50.5%

Home And Garden

Google 44.8%

Bing 1.4%

DuckDuckGo 0.3%

ChatGPT 0.2%

Perplexity 0.0%

Copilot 0.0%

Claude 0%

Gemini 0%

Mistral 0%

Others 53.3%

Adult

Google 46.3%

Bing 0.2%

DuckDuckGo 0.1%

ChatGPT 0%

Claude 0%

Perplexity 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 53.4%

Travel And Transportation

Google 43.1%

Bing 1.2%

ChatGPT 0.2%

DuckDuckGo 0.1%

Perplexity 0.0%

Claude 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 55.4%

Online Communities

Google 40.8%

Bing 2.3%

DuckDuckGo 0.3%

ChatGPT 0.1%

Perplexity 0.0%

Claude 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 56.5%

Sports

Google 42.4%

Bing 0.8%

DuckDuckGo 0.1%

ChatGPT 0.1%

Perplexity 0.0%

Claude 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 56.5%

Pets And Animals

Google 40.5%

Bing 2.1%

DuckDuckGo 0.5%

ChatGPT 0.2%

Perplexity 0.0%

Claude 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 56.8%

News

Google 40.9%

Bing 0.8%

DuckDuckGo 0.2%

ChatGPT 0.1%

Perplexity 0.0%

Claude 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 58.1%

Beauty And Fitness

Google 39.0%

Bing 0.5%

ChatGPT 0.2%

DuckDuckGo 0.1%

Perplexity 0.0%

Claude 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 60.2%

Finance

Google 35.8%

Bing 2.1%

DuckDuckGo 0.1%

ChatGPT 0.1%

Perplexity 0.0%

Copilot 0.0%

Claude 0%

Gemini 0%

Mistral 0%

Others 61.9%

Hobbies And Leisure

Google 33.2%

Bing 3.5%

DuckDuckGo 0.5%

ChatGPT 0.2%

Perplexity 0.0%

Copilot 0.0%

Claude 0%

Gemini 0%

Mistral 0%

Others 62.6%

Internet And Telecom

Google 32.8%

Bing 2.3%

ChatGPT 0.4%

DuckDuckGo 0.2%

Perplexity 0.0%

Copilot 0.0%

Gemini 0.0%

Claude 0%

Mistral 0%

Others 64.4%

Games

Google 32.3%

Bing 2.4%

DuckDuckGo 0.2%

ChatGPT 0.0%

Claude 0%

Perplexity 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 65.0%

Shopping

Google 33.5%

Bing 0.8%

ChatGPT 0.1%

DuckDuckGo 0.1%

Perplexity 0.0%

Claude 0%

Copilot 0%

Gemini 0%

Mistral 0%

Others 65.4%

Science

Google 26.2%

Bing 1.5%

ChatGPT 0.3%

DuckDuckGo 0.2%

Perplexity 0.1%

Copilot 0.0%

Gemini 0.0%

Claude 0%

Mistral 0%

Others 71.9%

Key Insights from the Data

Important observations and trends extracted from the traffic data analysis

•

AI search platforms surge in September

All major AI platforms showed strong growth: ChatGPT (11.4%), Perplexity (24.4%), Claude (8.2%), and Gemini surged 34.9%. Meanwhile, Google declined 4.3%.

•

Content-rich industries dominate referral traffic

Food And Drink, Law And Government, Autos And Vehicles lead traffic generation, representing prime opportunities for content optimization and SEO investment.

•

Traditional search engines continue declining

Major search engines saw declines in September: Google (-4.3%), DuckDuckGo (0.2%), and Bing (2.0%). The consistent downward trend suggests structural shifts in user search behavior.

•

AI search captures 0.24% combined traffic share

AI-powered search tools show strong momentum with ChatGPT at 0.24% share (up 11.4%), followed by Perplexity at 0.03% (up 24.4%). Combined AI platforms demonstrate accelerating adoption despite small absolute market share.

•

Google retains dominance despite persistent decline

Google maintains 41.35% traffic share but continues declining (down 4.3% in September). The sustained multi-month downward trend suggests the search giant is losing ground to emerging AI platforms and alternative discovery channels.

•

AI platforms demonstrate unified growth momentum

September 2025 marks a turning point: all major AI platforms showed strong growth (ChatGPT +11.4%, Perplexity +24.4%, Claude +8.2%, Gemini +34.9%), while traditional search continues losing ground. The divergence suggests accelerating user migration to AI-powered discovery.

Strategic Marketing Implications:

September 2025 signals a paradigm shift in search behavior. AI platforms are gaining unified momentum while traditional search declines. Winners will aggressively optimize for this emerging landscape:

• Prioritize AI Optimization: All major AI platforms are growing (ChatGPT +11.4%, Perplexity +24.4%, Gemini +34.9%). Invest in conversational content formats and AI-friendly structured data
• Defensive Traditional SEO: Google's persistent decline (-4.3% in September) requires focus on retention, direct traffic, and brand building to offset search losses
• Diversification is Critical: The 60,347 websites analyzed show successful sites maintain presence across multiple discovery channels, not just traditional search
• Industry Focus: News, Entertainment, and Finance sectors continue showing highest engagement and ROI from both traditional and AI-powered search

September 2025 marks an inflection point: unified AI platform growth against declining traditional search suggests we're witnessing the beginning of a major shift in how users discover content online.

Last updated: Oct 3, 2025 12:10 AM •

Update frequency: Monthly

All Traffic Sources Comparison Comprehensive comparison of all traffic sources showing traffic share and growth trends

Traditional Search Engines

AI Assistants

Month-over-Month Growth Comparison Percentage change in traffic volume compared to the previous month for each source

Month-over-Month Growth Details Detailed breakdown of Month-over-Month growth rates across different time periods and traffic sources

Traffic Share Comparison All traffic sources displayed on the same percentage scale for direct comparison

Traffic Share Comparison - Without Google Google is hidden by default. When shown, chart switches to dual-axis with Google on the right scale.

Traffic share within different regions Shows how web traffic is distributed across different continents and regions

South America

Asia

Europe

Oceania

Africa

North America

Traffic Share by Region Stacked bar chart showing the distribution of each traffic source across geographic regions

Month-over-Month Regional Growth Trends Displays month-over-month growth rates for each traffic source by geographic region

Traffic Share Within Different Industry Breakdown of traffic sources across different industry sectors and verticals

Food And Drink

Law And Government

Autos And Vehicles

Reference

Health

Computers And Electronics

Books And Literature

Jobs And Education

Arts And Entertainment

People And Society

Business And Industrial

Real Estate

Home And Garden

Adult

Travel And Transportation

Online Communities

Sports

Pets And Animals

News

Beauty And Fitness

Finance

Hobbies And Leisure

Internet And Telecom

Games

Shopping

Science

Key Insights from the Data Important observations and trends extracted from the traffic data analysis

All Traffic Sources Comparison

Comprehensive comparison of all traffic sources showing traffic share and growth trends

Month-over-Month Growth Comparison

Percentage change in traffic volume compared to the previous month for each source

Month-over-Month Growth Details

Detailed breakdown of Month-over-Month growth rates across different time periods and traffic sources

Traffic Share Comparison

All traffic sources displayed on the same percentage scale for direct comparison

Traffic Share Comparison - Without Google

Google is hidden by default. When shown, chart switches to dual-axis with Google on the right scale.

Traffic share within different regions

Shows how web traffic is distributed across different continents and regions

Traffic Share by Region

Stacked bar chart showing the distribution of each traffic source across geographic regions

Month-over-Month Regional Growth Trends

Displays month-over-month growth rates for each traffic source by geographic region

Traffic Share Within Different Industry

Breakdown of traffic sources across different industry sectors and verticals

Key Insights from the Data

Important observations and trends extracted from the traffic data analysis