Sites Analyzed
Websites with complete traffic data for all months in the analysis period
44,421
Months Analyzed
Date range of complete months included in the analysis
Dec '24 - Jul '25
All Traffic Sources Comparison
Comprehensive comparison of all traffic sources showing traffic share and growth trends
Comprehensive comparison of all traffic sources showing traffic share and growth trends
July 2025
Latest month's traffic share percentages and month-over-month growth rates for all tracked sources.
Traditional Search Engines
Google
41.91%
+1.4%
Bing
1.62%
+3.2%
DuckDuckGo
0.26%
+6.3%
AI Assistants
ChatGPT
0.19%
+5.3%
Perplexity
0.02%
+5.1%
Copilot
0.01%
+1.3%
Gemini
0.01%
-1.3%
Month-over-Month Growth Comparison
Percentage change in traffic volume compared to the previous month for each source
Percentage change in traffic volume compared to the previous month for each source
Traffic growth rates compared to previous month
Month-over-Month Growth Details
Detailed breakdown of Month-over-Month growth rates across different time periods and traffic sources
Detailed breakdown of Month-over-Month growth rates across different time periods and traffic sources
May 2025 → Jun 2025
Google
+1.4%
Bing
+3.2%
DuckDuckGo
+6.3%
ChatGPT
+5.3%
Claude
+5.6%
Perplexity
+5.1%
Copilot
+1.3%
Gemini
-1.3%
Mistral
-34.6%
Apr 2025 → May 2025
Google
-6.8%
Bing
-4.2%
DuckDuckGo
-4.6%
ChatGPT
+1.6%
Claude
+108.7%
Perplexity
-8.9%
Copilot
-13.1%
Gemini
+2.6%
Mistral
-16.2%
Mar 2025 → Apr 2025
Google
-1.2%
Bing
+3.5%
DuckDuckGo
-12.8%
ChatGPT
+24.2%
Claude
+136.5%
Perplexity
+7.4%
Copilot
+9,039.1%
Gemini
+5.9%
Mistral
-14.1%
Feb 2025 → Mar 2025
Google
-3.3%
Bing
-8.7%
DuckDuckGo
-37.2%
ChatGPT
+25.0%
Claude
+56.9%
Perplexity
-10.5%
Copilot
+301.5%
Gemini
+0.4%
Mistral
-51.9%
Jan 2025 → Feb 2025
Google
+1.2%
Bing
+11.4%
DuckDuckGo
+9.5%
ChatGPT
+17.9%
Claude
+235.6%
Perplexity
+16.8%
Copilot
+190.0%
Gemini
+21.0%
Mistral
+41.0%
| Period |
Google
Goo
|
ChatGPT
Cha
|
Bing
Bin
|
DuckDuckGo
Duc
|
Claude
Cla
|
Perplexity
Per
|
Copilot
Cop
|
Gemini
Gem
|
Mistral
Mis
|
|---|---|---|---|---|---|---|---|---|---|
| Jun 2025 → Jul 2025 | 1.4% | 5.3% | 3.2% | 6.3% | 5.6% | 5.1% | 1.3% | 1.3% | 34.6% |
| May 2025 → Jun 2025 | 6.8% | 1.6% | 4.2% | 4.6% | 108.7% | 8.9% | 13.1% | 2.6% | 16.2% |
| Apr 2025 → May 2025 | 1.2% | 24.2% | 3.5% | 12.8% | 136.5% | 7.4% | 9,039.1% | 5.9% | 14.1% |
| Mar 2025 → Apr 2025 | 3.3% | 25.0% | 8.7% | 37.2% | 56.9% | 10.5% | 301.5% | 0.4% | 51.9% |
| Feb 2025 → Mar 2025 | 1.2% | 17.9% | 11.4% | 9.5% | 235.6% | 16.8% | 190.0% | 21.0% | 41.0% |
| Jan 2025 → Feb 2025 | 7.5% | 22.1% | 5.3% | 8.4% | 73.8% | 4.8% | 75.6% | 20.5% | 784.6% |
| Dec 2024 → Jan 2025 | 24.8% | 49.2% | 7.6% | 16.8% | 23.8% | 27.4% | 82.4% | 8.2% | 166.7% |
| Average | 1.2% | 20.8% | 1.1% | 4.3% | 84.8% | 6.0% | 1,337.3% | 2.3% | 125.1% |
Traffic Share Comparison
All traffic sources displayed on the same percentage scale for direct comparison
All traffic sources displayed on the same percentage scale for direct comparison
Traffic share percentages on the same scale
Traffic Share Comparison - Without Google
Google is hidden by default. When shown, chart switches to dual-axis with Google on the right scale.
Google is hidden by default. When shown, chart switches to dual-axis with Google on the right scale.
Focus on emerging AI & alternative search sources (Click Google in legend to show with dual-axis)
Traffic share within different regions
Shows how web traffic is distributed across different continents and regions
Shows how web traffic is distributed across different continents and regions
July 2025
South America
Google
34.48%
Bing
1.11%
ChatGPT
0.19%
DuckDuckGo
0.04%
Perplexity
0.01%
Copilot
0.01%
Gemini
0.01%
Claude
0.00%
Mistral
0.00%
Others
64.15%
Africa
Google
51.42%
Bing
1.23%
ChatGPT
0.24%
DuckDuckGo
0.05%
Perplexity
0.02%
Copilot
0.01%
Gemini
0.01%
Claude
0.00%
Mistral
0.00%
Others
47.02%
Asia
Google
44.69%
Bing
1.09%
ChatGPT
0.19%
DuckDuckGo
0.09%
Perplexity
0.03%
Copilot
0.01%
Gemini
0.01%
Claude
0.00%
Mistral
0.00%
Others
53.89%
North America
Google
34.32%
Bing
2.70%
DuckDuckGo
0.59%
ChatGPT
0.18%
Perplexity
0.02%
Copilot
0.01%
Gemini
0.01%
Claude
0.00%
Mistral
0.00%
Others
62.17%
Europe
Google
45.28%
Bing
1.49%
DuckDuckGo
0.28%
ChatGPT
0.20%
Perplexity
0.02%
Copilot
0.01%
Claude
0.00%
Gemini
0.00%
Mistral
0.00%
Others
52.72%
Oceania
Google
44.17%
Bing
2.18%
DuckDuckGo
0.38%
ChatGPT
0.25%
Perplexity
0.02%
Copilot
0.01%
Gemini
0.01%
Claude
0.00%
Mistral
0.00%
Others
52.98%
Traffic Share by Region
Stacked bar chart showing the distribution of each traffic source across geographic regions
Stacked bar chart showing the distribution of each traffic source across geographic regions
Month-over-Month Regional Growth Trends
Displays month-over-month growth rates for each traffic source by geographic region
Displays month-over-month growth rates for each traffic source by geographic region
Traffic Share Within Different Industry
Breakdown of traffic sources across different industry sectors and verticals
Breakdown of traffic sources across different industry sectors and verticals
July 2025
Autos And Vehicles
67.1%
Google
63.6%
Bing
2.9%
DuckDuckGo
0.3%
ChatGPT
0.2%
Perplexity
0.0%
Copilot
0.0%
Others
32.9%
Food And Drink
67.0%
Google
65.3%
Bing
1.3%
DuckDuckGo
0.3%
ChatGPT
0.1%
Perplexity
0.0%
Others
33.0%
Health
63.1%
Google
60.4%
Bing
2.1%
DuckDuckGo
0.4%
ChatGPT
0.2%
Perplexity
0.0%
Copilot
0.0%
Others
36.9%
Computers And Electronics
60.8%
Google
57.6%
Bing
2.5%
ChatGPT
0.4%
DuckDuckGo
0.2%
Perplexity
0.0%
Copilot
0.0%
Gemini
0.0%
Others
39.2%
People And Society
60.7%
Google
59.8%
Bing
0.7%
DuckDuckGo
0.2%
ChatGPT
0.0%
Perplexity
0.0%
Others
39.3%
Jobs And Education
59.4%
Google
56.6%
Bing
2.3%
ChatGPT
0.4%
DuckDuckGo
0.2%
Perplexity
0.0%
Copilot
0.0%
Gemini
0.0%
Others
40.6%
Business And Industrial
55.2%
Google
49.7%
Bing
4.0%
ChatGPT
1.0%
DuckDuckGo
0.2%
Perplexity
0.2%
Gemini
0.1%
Claude
0.0%
Copilot
0.0%
Others
44.9%
Law And Government
54.7%
Google
48.7%
Bing
5.0%
DuckDuckGo
0.5%
ChatGPT
0.3%
Perplexity
0.1%
Copilot
0.0%
Gemini
0.0%
Claude
0.0%
Others
45.3%
Real Estate
52.7%
Google
49.5%
Bing
2.8%
ChatGPT
0.2%
DuckDuckGo
0.1%
Perplexity
0.0%
Copilot
0.0%
Others
47.3%
Science
52.6%
Google
49.0%
Bing
2.3%
ChatGPT
0.9%
Perplexity
0.2%
DuckDuckGo
0.2%
Gemini
0.0%
Claude
0.0%
Copilot
0.0%
Others
47.4%
Arts And Entertainment
52.2%
Google
51.3%
Bing
0.6%
DuckDuckGo
0.2%
ChatGPT
0.0%
Perplexity
0.0%
Others
47.8%
Adult
51.7%
Google
51.2%
Bing
0.4%
DuckDuckGo
0.2%
Others
48.3%
Reference
49.4%
Google
43.0%
Bing
4.2%
DuckDuckGo
1.1%
ChatGPT
0.8%
Perplexity
0.1%
Copilot
0.1%
Gemini
0.1%
Claude
0.0%
Others
50.6%
Sports
48.2%
Google
47.4%
Bing
0.7%
DuckDuckGo
0.1%
ChatGPT
0.0%
Others
51.8%
Online Communities
47.3%
Google
43.8%
Bing
3.0%
DuckDuckGo
0.4%
ChatGPT
0.1%
Perplexity
0.0%
Others
52.7%
Pets And Animals
45.8%
Google
42.8%
Bing
2.3%
DuckDuckGo
0.5%
ChatGPT
0.2%
Perplexity
0.0%
Others
54.2%
Books And Literature
45.1%
Google
44.5%
Bing
0.3%
ChatGPT
0.2%
DuckDuckGo
0.0%
Others
54.9%
Games
44.3%
Google
41.2%
Bing
2.9%
DuckDuckGo
0.3%
ChatGPT
0.0%
Others
55.7%
Travel And Transportation
44.3%
Google
42.7%
Bing
1.3%
ChatGPT
0.2%
DuckDuckGo
0.1%
Perplexity
0.0%
Others
55.7%
Home And Garden
43.9%
Google
42.1%
Bing
1.4%
DuckDuckGo
0.3%
ChatGPT
0.1%
Perplexity
0.0%
Others
56.2%
Hobbies And Leisure
41.0%
Google
37.3%
Bing
3.0%
DuckDuckGo
0.5%
ChatGPT
0.2%
Perplexity
0.0%
Copilot
0.0%
Others
59.0%
News
40.8%
Google
39.8%
Bing
0.8%
DuckDuckGo
0.2%
ChatGPT
0.1%
Perplexity
0.0%
Others
59.2%
Beauty And Fitness
40.1%
Google
39.3%
Bing
0.5%
ChatGPT
0.1%
DuckDuckGo
0.1%
Others
59.9%
Finance
38.1%
Google
35.7%
Bing
2.2%
DuckDuckGo
0.1%
ChatGPT
0.1%
Perplexity
0.0%
Copilot
0.0%
Others
61.9%
Shopping
37.3%
Google
36.1%
Bing
0.9%
ChatGPT
0.1%
DuckDuckGo
0.1%
Perplexity
0.0%
Others
62.7%
Internet And Telecom
36.3%
Google
33.3%
Bing
2.2%
ChatGPT
0.6%
DuckDuckGo
0.2%
Perplexity
0.0%
Copilot
0.0%
Gemini
0.0%
Others
63.7%
Autos And Vehicles
Google
63.6%
Bing
2.9%
DuckDuckGo
0.3%
ChatGPT
0.2%
Perplexity
0.0%
Copilot
0.0%
Claude
0%
Gemini
0%
Mistral
0%
Others
32.9%
Food And Drink
Google
65.3%
Bing
1.3%
DuckDuckGo
0.3%
ChatGPT
0.1%
Perplexity
0.0%
Claude
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
33.0%
Health
Google
60.4%
Bing
2.1%
DuckDuckGo
0.4%
ChatGPT
0.2%
Perplexity
0.0%
Copilot
0.0%
Claude
0%
Gemini
0%
Mistral
0%
Others
36.9%
Computers And Electronics
Google
57.6%
Bing
2.5%
ChatGPT
0.4%
DuckDuckGo
0.2%
Perplexity
0.0%
Copilot
0.0%
Gemini
0.0%
Claude
0%
Mistral
0%
Others
39.2%
People And Society
Google
59.8%
Bing
0.7%
DuckDuckGo
0.2%
ChatGPT
0.0%
Perplexity
0.0%
Claude
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
39.3%
Jobs And Education
Google
56.6%
Bing
2.3%
ChatGPT
0.4%
DuckDuckGo
0.2%
Perplexity
0.0%
Copilot
0.0%
Gemini
0.0%
Claude
0%
Mistral
0%
Others
40.6%
Business And Industrial
Google
49.7%
Bing
4.0%
ChatGPT
1.0%
DuckDuckGo
0.2%
Perplexity
0.2%
Gemini
0.1%
Claude
0.0%
Copilot
0.0%
Mistral
0%
Others
44.9%
Law And Government
Google
48.7%
Bing
5.0%
DuckDuckGo
0.5%
ChatGPT
0.3%
Perplexity
0.1%
Copilot
0.0%
Gemini
0.0%
Claude
0.0%
Mistral
0%
Others
45.3%
Real Estate
Google
49.5%
Bing
2.8%
ChatGPT
0.2%
DuckDuckGo
0.1%
Perplexity
0.0%
Copilot
0.0%
Claude
0%
Gemini
0%
Mistral
0%
Others
47.3%
Science
Google
49.0%
Bing
2.3%
ChatGPT
0.9%
Perplexity
0.2%
DuckDuckGo
0.2%
Gemini
0.0%
Claude
0.0%
Copilot
0.0%
Mistral
0%
Others
47.4%
Arts And Entertainment
Google
51.3%
Bing
0.6%
DuckDuckGo
0.2%
ChatGPT
0.0%
Perplexity
0.0%
Claude
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
47.8%
Adult
Google
51.2%
Bing
0.4%
DuckDuckGo
0.2%
ChatGPT
0%
Claude
0%
Perplexity
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
48.3%
Reference
Google
43.0%
Bing
4.2%
DuckDuckGo
1.1%
ChatGPT
0.8%
Perplexity
0.1%
Copilot
0.1%
Gemini
0.1%
Claude
0.0%
Mistral
0%
Others
50.6%
Sports
Google
47.4%
Bing
0.7%
DuckDuckGo
0.1%
ChatGPT
0.0%
Claude
0%
Perplexity
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
51.8%
Online Communities
Google
43.8%
Bing
3.0%
DuckDuckGo
0.4%
ChatGPT
0.1%
Perplexity
0.0%
Claude
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
52.7%
Pets And Animals
Google
42.8%
Bing
2.3%
DuckDuckGo
0.5%
ChatGPT
0.2%
Perplexity
0.0%
Claude
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
54.2%
Books And Literature
Google
44.5%
Bing
0.3%
ChatGPT
0.2%
DuckDuckGo
0.0%
Claude
0%
Perplexity
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
54.9%
Games
Google
41.2%
Bing
2.9%
DuckDuckGo
0.3%
ChatGPT
0.0%
Claude
0%
Perplexity
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
55.7%
Travel And Transportation
Google
42.7%
Bing
1.3%
ChatGPT
0.2%
DuckDuckGo
0.1%
Perplexity
0.0%
Claude
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
55.7%
Home And Garden
Google
42.1%
Bing
1.4%
DuckDuckGo
0.3%
ChatGPT
0.1%
Perplexity
0.0%
Claude
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
56.2%
Hobbies And Leisure
Google
37.3%
Bing
3.0%
DuckDuckGo
0.5%
ChatGPT
0.2%
Perplexity
0.0%
Copilot
0.0%
Claude
0%
Gemini
0%
Mistral
0%
Others
59.0%
News
Google
39.8%
Bing
0.8%
DuckDuckGo
0.2%
ChatGPT
0.1%
Perplexity
0.0%
Claude
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
59.2%
Beauty And Fitness
Google
39.3%
Bing
0.5%
ChatGPT
0.1%
DuckDuckGo
0.1%
Claude
0%
Perplexity
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
59.9%
Finance
Google
35.7%
Bing
2.2%
DuckDuckGo
0.1%
ChatGPT
0.1%
Perplexity
0.0%
Copilot
0.0%
Claude
0%
Gemini
0%
Mistral
0%
Others
61.9%
Shopping
Google
36.1%
Bing
0.9%
ChatGPT
0.1%
DuckDuckGo
0.1%
Perplexity
0.0%
Claude
0%
Copilot
0%
Gemini
0%
Mistral
0%
Others
62.7%
Internet And Telecom
Google
33.3%
Bing
2.2%
ChatGPT
0.6%
DuckDuckGo
0.2%
Perplexity
0.0%
Copilot
0.0%
Gemini
0.0%
Claude
0%
Mistral
0%
Others
63.7%
Key Insights from the Data
Important observations and trends extracted from the traffic data analysis
Important observations and trends extracted from the traffic data analysis
•
AI assistants maintain strong growth momentum
Claude (5.6%), ChatGPT (5.3%), and Perplexity (5.1%) continue growing faster than traditional search, indicating sustained user adoption of AI-powered alternatives.
•
Content-rich industries dominate referral traffic
Autos And Vehicles, Food And Drink, Health lead traffic generation, representing prime opportunities for content optimization and SEO investment.
•
DuckDuckGo leads traditional search growth
DuckDuckGo's 6.3% growth outpaces both Bing (3.2%) and Google (1.4%), reflecting increased demand for privacy-focused search alternatives.
•
AI search captures 0.19% combined traffic share
While still emerging, AI-powered search tools collectively show strong growth potential, with ChatGPT leading at 0.19% share and growing 5.3% month-over-month.
•
Google maintains strong global presence
Google dominates across all continents with 40-50% traffic share, while AI assistants show strongest adoption in Asia and North America, indicating regional differences in technology adoption patterns.
•
Search landscape diversifies beyond Google
With Google at 41.91% share, the search ecosystem is fragmenting across AI assistants, privacy-focused alternatives, and specialized platforms, requiring multi-channel optimization strategies.
Strategic Marketing Implications:
The search landscape is fragmenting rapidly. Traditional SEO alone is no longer sufficient. Winners will diversify their discovery strategy across multiple platforms:
- • AI Optimization: Create conversational, Q&A-style content that performs well in chat interfaces
- • Privacy-First SEO: Optimize for DuckDuckGo's growing 6.3% user base with privacy-conscious messaging
- • Regional Strategy: Prioritize Asia-Pacific content localization for 40% of global traffic
- • Industry Focus: News, Entertainment, and Finance sectors see highest ROI from search optimization
The 20x growth differential between AI and traditional search represents the biggest channel opportunity since social media emerged in 2006.
Last updated: Aug 21, 2025 8:38 AM •
Update frequency: Monthly